Assistant Director, Web Content

Carnegie; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

Carnegie seeks an Associate Director, Web Content to lead large website content projects for our higher education partners. You will build content strategy and writing plans, managing a team of freelance writers and ensuring timely, high-quality deliverables.

You’ll review freelancer work, onboard talent, and develop AI-assisted workflows to enhance speed and quality. This role supports remote collaboration and cross-team process improvement.

Qualifications

• Associate or bachelor’s degree, or equivalent life/work experience.
• 5+ years of experience in professional writing and/or SEO and AEO.
• Strong editing and grammar skills, with close attention to detail.
• Excellent organizational skills.
• Experience with content management systems like WordPress or Drupal.
• Experience with Google Analytics, Google Search Console, and keyword research tools.
• Higher education marketing experience is a plus but not required.
• Strong communication and time management skills for a remote team.
• Comfort learning and switching between multiple technology platforms on a regular basis.
• Ability to work at a computer for long periods.

Responsibilities

• Lead large website content projects for Carnegie’s higher education partners; build strategy and writing plans for large website redesigns.
• Manage workflows, timelines, revenue recognition schedules, and reporting.
• Onboard freelancers and assign content with clear direction and deadlines; review content and prepare final client deliverables.
• Write on-brand, search-optimized website content and metadata; perform keyword research.
• Write blogs, case studies, and white papers, and run webinars; research new industry topics; lead trainings.

Skills

Writing

SEO

Editing

Time management

Communication

Education

Bachelor’s degree or equivalent

Tools

WordPress

Drupal

Google Analytics

Google Search Console

Job description

About The Role

The Assistant Director, Web Content leads large website content projects for Carnegie’s higher education partners. You’ll build the content strategy and writing plan for each project and manage a team of freelance writers. You’ll review their work and keep workflows and timelines on track. You’ll also keep up with industry trends and create content that shows off Carnegie’s expertise.

Search

Solutions

• Enrollment
• Student Success
• Branding
• Institutional Strategy
• Digital Advertising

Case Studies

• Rice University
• Ohio Wesleyan University
• The University of Mississippi
• Kettering University
• Florida Southern College
• University of Texas at Tyler
• See All

About The Role

The Assistant Director, Web Content leads large website content projects for Carnegie’s higher education partners. You’ll build the content strategy and writing plan for each project and manage a team of freelance writers. You’ll review their work and keep workflows and timelines on track. You’ll also keep up with industry trends and create content that shows off Carnegie’s expertise.

What You’ll Own

• Large Content Projects
  • Build strategy and writing plans for large website redesigns
  • Manage workflows, timelines, revenue recognition schedules, and reporting
  • Work with other teams to build and improve processes over time
  • Build AI-assisted workflows that help the team work faster and deliver better content
• Contractor Management
  • Onboard freelancers to new projects with clear creative direction and full documentation
  • Assign content and deadlines, and set clear expectations
  • Review all freelancer content, give feedback, and prepare final client deliverables
  • Build tracking systems for completed and remaining work
  • Copywriting
    • Write on-brand, search-optimized website content in Carnegie’s archetype language
    • Do keyword research and write metadata based on it
  • Thought Leadership
    • Write blogs, case studies, and white papers, and run webinars
    • Research new and emerging industry topics
    • Build and lead team trainings

  What You Bring

  • Associate or bachelor’s degree, or equivalent life/work experience
  • 5+ years of experience in professional writing and/or SEO and AEO
  • Strong editing and grammar skills, with close attention to detail
  • Excellent organizational skills
  • Experience with content management systems like WordPress or Drupal
  • Experience with Google Analytics, Google Search Console, and keyword research tools
  • Higher education marketing experience is a plus but not required
  • Strong communication and time management skills for a remote team
  • Comfort learning and switching between multiple technology platforms on a regular basis
  • Ability to work at a computer for long periods

  Why This Role

  This role shapes how colleges and universities show up online. You’ll lead the content behind major website redesigns, guide a team of writers, and set the quality bar for what goes to clients. You’ll also help grow Carnegie’s voice in the industry through your writing, webinars, and trainings, and help the team work smarter as AI changes how content gets made.

  Compensation

  The salary range for this role is $70,000-$90,000. Your offer will reflect the experience, skills, and qualifications you bring.

  About Carnegie

  For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. Learn more about who we are, what we do, and what we care about. No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.