Assistant Director, Student Success Analytics and Engagement Technologies

WKU group; Bowling Green (KY); On-site; USD 95,000 - 120,000; Full time

Job summary

Western Kentucky University (WKU) is seeking an Assistant Director, Student Success Analytics and Engagement Technologies to lead the implementation, utilization, and assessment of enterprise student success technologies. The role reports to the Assistant Provost for Student Success and Online Learning and drives data-informed practices across advising, student development, and support platforms.

The position collaborates across Academic Affairs, Student Affairs, Enrollment Management, and

Qualifications

• Master's degree in a related field.
• Experience with student success analytics and platforms.
• Experience building dashboards and reports.

Responsibilities

• Lead and coordinate the enterprise student success analytics and engagement technologies.
• Oversee analytics support and campus coordination across advising, retention, and student success programs.
• Promote adoption of student success technologies and data-informed decision-making.
• Develop dashboards, reports, and visualizations communicating outcomes to stakeholders.
• Collaborate with academic affairs, student affairs, and enrollment management to integrate platforms into workflows.
• Monitor platform usage and identify opportunities to increase engagement and adoption.
• Provide actionable insights to senior leadership to guide interventions and initiatives.

Skills

Data analytics

Stakeholder engagement

Change management

Training & support

Dashboarding & reporting

Education

Master's degree in Higher Education Administration or related field

Tools

Civitas Learning

Suitable

Power BI/ Tableau

Job description

Assistant Director, Student Success Analytics and Engagement Technologies

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green at wku.edu/about.

Job Description:

The Assistant Director of Student Success Analytics and Engagement Technologies serves as a key leader in advancing Western Kentucky University's student success, retention, and engagement initiatives through the effective implementation, utilization, and assessment of enterprise student success technologies, to ensure data-informed practices. Reporting to the Assistant Provost for Student Success and Online Learning, this position provides operational leadership, analytics support, and campus coordination for WKU's academic advising, student development and engagement, and academic support and recovery platforms.

The Assistant Director works collaboratively across Academic Affairs, Student Affairs, Enrollment Management, Academic Advising, Career Development, and Academic Support and Retention Programs to promote adoption of student success technologies, build institutional capacity for data-informed decision-making, and ensure campus stakeholders effectively leverage analytics and engagement data to improve student outcomes.

This position combines expertise in analytics, project implementation, change management, training, and stakeholder engagement to maximize institutional return on investment in student success technologies and support WKU's strategic priorities related to retention, persistence, student development, and post-graduation success.

Primary Responsibilities

• Support the effective utilization and continuous improvement of the Civitas Learning Student Impact Platform and Suitable by serving as the primary operational resource for campus users.
• Coordinate training, onboarding, and professional development opportunities for faculty, staff, advisors, and student success professionals to increase proficiency and adoption of student success technologies.
• Develop user guides, resource materials, and communication strategies that promote consistent and effective platform use across academic and student support units.
• Monitor platform utilization, identify opportunities to increase engagement and adoption, and recommend strategies to improve participation among campus stakeholders.
• Serve as a liaison between platform users and institutional leadership by gathering feedback, identifying challenges, and communicating enhancement opportunities.
• Collaborate with campus partners to integrate student success technologies into advising, retention, academic support, career development, and student engagement workflows.
• Analyze platform dashboards, reports, and engagement data to identify emerging trends, opportunities, and areas of concern affecting student success outcomes.
• Provide actionable insights and recommendations to the Assistant Provost for Student Success and Online Learning and campus stakeholders to support data-informed decision-making and continuous improvement initiatives.
• Evaluate the effectiveness of technology-enabled interventions and student success initiatives through ongoing assessment and analysis.
• Support implementation of new platform features, enhancements, and institutional initiatives designed to improve student engagement, persistence, retention, and completion.
• Develop, maintain, and disseminate dashboards, reports, and visualizations that communicate student success, retention, persistence, engagement, and intervention outcomes to campus stakeholders.
• Coordinate analyses of key Civitas capabilities including Student Outcome Analytics, Predictive Factors of Course Success, Initiative Analysis, Course Insights, and Course Demand Analytics.
• Monitor student participation, engagement activity completion, and digital badge attainment within Suitable, and provide reports that inform institutional engagement and student development initiatives.
• In collaboration with the Assistant Provost for Student Success and Online Learning, facilitate campus adoption of student success technologies through stakeholder engagement, consultation, and change management strategies that support sustainable integration into institutional workflows.

Requirements:

• Master's degree in Higher Education Administration, Educational Leadership, Data Analytics, Information Systems, Student Affairs, Business Analytics, or a related field.
• Four years of progressively responsible experience in student success, advising, assessment, analytics, institutional research, educational technology, or related fields.
• Experience utilizing data to inform decision-making and improve organizational outcomes.
• Experience developing reports, dashboards, or assessment tools.

Additional Information:

Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.

Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.

Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, may contact the Office of Institutional Equity at 270-745-5121 for assistance. To report concerns related to WKU's Discrimination and Harassment Policy, No. 0.2040 and/or WKU's Sex and Gender-Based Discrimination, Harassment, and Retaliation Policy, No. 0.2070, please complete the Discrimination, Harassment, and Retaliation Reporting Form. Additional information regarding Title IX, including contact information for the Title IX Coordinator and reporting options, is available on WKU's Title IX website.