Assistant Director, Social Media

Florida Atlantic University; Boca Raton (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

Retirement options

Paid time off

Volunteer Service Day

Scholarship program for staff

Job summary

Florida Atlantic University in Boca Raton, FL seeks an Assistant Director of Social Media to lead FAU's flagship social channels, shaping strategy, content, and performance.

You will drive audience-centric content, oversee analytics, and collaborate across campuses to advance brand awareness, student recruitment, and engagement on a national stage. The role requires strategic leadership, storytelling, and platform expertise with accessibility in mind.

Qualifications

• Experience developing editorial calendars, campaigns, and performance reporting.
• Demonstrated success managing brand or organisational social media accounts.
• Ability to manage multiple projects in a fast-paced environment.
• Strong analytical mindset with experience interpreting social and digital performance metrics.
• Proficiency in multimedia content creation (photography, video production, editing tools such as Adobe Creative Suite or similar).
• Strong storytelling ability with excellent writing, editing, and content planning skills.
• Expertise in social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube) and management tools such as Sprout Social.

Responsibilities

• Lead strategic planning and day-to-day management of FAU’s primary social media channels.
• Develop and execute integrated social media campaigns aligned with university goals.
• Establish content governance, voice, and best practices across institutional accounts.
• Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.
• Oversee creation and curation of high-impact, platform-specific content.
• Partner with designers, videographers, and campus contributors to produce brand-aligned content.
• Define KPIs and use analytics to measure performance and inform strategy.

Skills

Editorial calendars

Campaign management

Brand/social media accounts

Multi-project management

Analytics mindset

Multimedia content creation

Storytelling/writing

Platform expertise

Education

Master's degree in Communications/Marketing/Digital Media

Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or related field

Tools

Sprout Social

Adobe Creative Suite

Job description

Note: Current FAU employees must apply as an internal applicant by logging into their existing Workday employee account.

Position Summary

The Division of University Communications at Florida Atlantic University is seeking an Assistant Director of Social Media in Boca Raton, FL.

The Assistant Director of Social Media at Florida Atlantic University is a strategic leader responsible for the vision, execution, and performance of the university’s flagship social media presence. This role drives a data-informed strategy that advances institutional priorities, including brand awareness, student recruitment, reputation management, and community engagement.

The position defines and evolves Florida Atlantic’s institutional voice across platforms, ensuring consistency and relevance in a dynamic digital landscape. It leads the creation of audience-centric, platform-native content and elevates the university’s story on a national stage.

Strategy & Leadership

• Lead the strategic planning and day-to-day management of FAU’s primary social media channels.
• Develop and execute integrated social media campaigns aligned with university goals.
• Establish content governance, voice, and best practices across institutional accounts.
• Identify emerging platforms, tools, and trends to keep FAU at the forefront of digital engagement.

Content & Creative Direction

• Oversee the creation and curation of high-impact, platform-specific content (photo, video, motion, and written storytelling).
• Partner with designers, videographers, and campus contributors to produce compelling, brand-aligned content.
• Ensure all content reflects FAU’s brand standards, accessibility guidelines, and inclusive storytelling practices.

Analytics & Optimization

• Define KPIs and use analytics to measure performance, optimise content and inform strategy.
• Translate data into actionable insights and regularly report on growth, engagement, and campaign success.
• Benchmark against peer and aspirational institutions.

Community Management & Reputation

• Oversee daily engagement, audience interaction, and social listening.
• Monitor conversations, media coverage, and trends to proactively manage brand reputation.
• Partner with leadership on issues management and crisis communications as needed.

Collaboration & Internal Partnerships

• Work cross-functional with academic colleges, athletics, admissions, and administrative units to amplify key initiatives.
• Provide guidance and training to campus partners managing affiliated social accounts.

Team Leadership & Development

• Manage and mentor student interns, ambassadors, and influencers to scale content creation.
• Foster a collaborative, creative, and high-performing team environment.

Perform other job-related duties as assigned.

FAU Benefits And Perks

If Benefits & Perks are important to you, then FAU is the place to be! Working at FAU has its perks! In addition to helping drive change and having a positive impact by supporting our students, staff, and faculty, FAU offers:

• Excellent benefit packages including Medical (PPO/HMO $50 per month single & $180 per month family), Dental, Vision, Life Insurance, Flexible Spending plans, Employee Assistance Program (EAP) and much more.
• State retirement options including tax-deferred annuities and Roth 403(b) plans.
• State employees Public Service Loan Forgiveness (PSLF) program.
• Sick Leave Pool Program.
• Paid time off (eligible employees) including vacation and sick leave, 1 personal day, 9 paid holidays, and paid winter break (at President's discretion).
• Paid Community Engagement Volunteer Service Day
• Employee Educational Scholarship Program (EESP) for eligible Staff/Faculty - Tuition assistance after 6 months of full-time employment. For in-unit faculty, the EESP program may be extended to spouses and dependent children (eligibility rules apply).

For details on FAU's amazing offers visit us at https://www.fau.edu/hr/benefits/index.php

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Minimum Qualifications

Master's degree from an accredited institution in an appropriate area of specialization and two years of appropriate experience; or a bachelor's degree from an accredited institution in an appropriate area of specialization and four years of appropriate experience required.

Bachelor's degree in Communications, Marketing, Journalism, Digital Media, or related field preferred.

Required Skills and Qualifications

• Experience developing editorial calendars, campaigns, and performance reporting
• Demonstrated success managing brand or organisational social media accounts
• Ability to manage multiple projects in a fast-paced environment
• Strong analytical mindset with experience interpreting social and digital performance metrics.
• Proficiency in multimedia content creation (photography, video production, editing tools such as Adobe Creative Suite or similar)
• Strong storytelling ability with excellent writing, editing, and content planning skills
• Expertise in social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube) and management tools such as Sprout Social.

Salary

$75,000 - $85,000 annually.

College or Department

Division of University Communications: Marketing.

Location

Boca Raton

Work Days and Hours

Monday - Friday, 8:00 AM -5:00 PM.

Application Deadline

2026-09-22

Special Instructions to Applicant

This recruitment has been reopened; all previous applicants are still under consideration and need not reapply. This position may close without prior notice.

APPLICATION DOCUMENTS REQUIRED

• Resume
• Cover letter

OFFICIAL SEALED TRANSCRIPTS REQUIRED

Final candidate will be required to have official, sealed transcripts and original NACES evaluation, if applicable, sent from their educational institution to Human Resources prior to the start of employment.

PRE-EMPLOYMENT SCREENINGS REQUIRED

Selected candidates must successfully complete and pass all employment screenings prior to the start of employment. Employment screenings may include a criminal background check (level I and level II), motor vehicle check, credit check, reference checks, alcohol, and drug screening check.

REQUEST FOR ACCOMMODATIONS

Individuals with disabilities requiring accommodations may contact the Office of Civil Rights and Title IX at 561-297-3004 or send an email at [e-mail]. To contact Human Resources, please call 561-297-3057. For communication assistance call 7-1-1.