Assistant Director of the Maxwell Theatre for Marketing and Programming

Augusta University; Augusta (GA); On-site; USD 53,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Tuition assistance

Paid holidays

Job summary

Augusta University is seeking an Assistant Director of the Maxwell Theatre for Marketing and Programming to lead marketing, programming, and outreach for the Maxwell Theatre and Lyceum Series. You will supervise staff and student workers, manage event calendars, and support revenue generation and financial stewardship.

The role requires a bachelor's degree with 2+ years in marketing or programming; a master's and 5+ years are preferred.

Qualifications

• Bachelor's degree and minimum 2 years’ marketing and/or programming related experience required.
• Master's degree and 5 years of marketing and/or programming related experience preferred.
• One or more years marketing experience in arts-related organization preferred.

Responsibilities

• Develop and implement comprehensive marketing strategies for the Maxwell Theatre, including annual marketing plans and event-specific campaigns.
• Increase visibility, audience engagement, and event attendance through marketing initiatives.
• Collaborate with Maxwell Theatre staff, Enrollment and Student Affairs Marketing, and University Communications & Marketing for cohesive messaging.
• Maximize social media engagement and connections with students and Maxwell Theatre programming.
• Partner with campus stakeholders to develop print, social media, and online marketing campaigns.
• Independently complete marketing and design projects when required.
• Lead development, coordination, and execution of theatre programming and special initiatives.
• Cultivate partnerships to maximize cultural and educational impact.
• Expand Lyceum Series and other Maxwell offerings to support recruitment and campus enrichment.
• Align programming with student interests and campus needs.
• Collaborate with staff to implement high-quality programs and events.
• Oversee scheduling and utilization of the Maxwell Theatre and rental operations.
• Provide supervision to front-of-house student employees and monitor budget performance.

Skills

Marketing

Programming

Data-driven decision making

Budget tracking

Supervision

Education

Bachelor's degree

Master's degree

Tools

Microsoft Office

Canva

Adobe

Marketing tools

Job description

Assistant Director of the Maxwell Theatre for Marketing and Programming

Job ID: 303162

Location: Summerville Campus

Full/Part Time: Full Time

Regular/Temporary:

About Us

Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than 12,000 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences. Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world-class clinicians are bringing the medicine of tomorrow to patient care today. Our mission and values https://www.augusta.edu/about/mission.php make Augusta University an institution like no other.

Augusta University's distinct characteristics in education and research include real-world experiences and community engagement, as well as a culture of building community, corporate and government partnerships that address health, security, economic and societal concerns locally and across the state.

The University System of Georgia https://www.usg.edu/hr/orientation/welcome_to_the_board_of_regents_university_system_office is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https://www.usg.edu/policymanual/section6/C2653.

Location

Augusta University-

Our Health Sciences Campus: 1120 15th Street, Augusta, GA 30912

Our Summerville Campus: 2500 Walton Way, Augusta, GA 30904

Job Summary

The Assistant Director of the Maxwell Theatre for Marketing and Programming is responsible for leading the planning, development, and execution of marketing, programming, and outreach initiatives for the Maxwell Theatre and Lyceum Series. This position supervises the Patron and Customer Services Coordinator, as well as student employees. This position manages the Theatre¿s event calendar and rental operations, contributes to revenue generation, and supports financial stewardship.

Responsibilities

The duties include, but are not limited to:

MARKETING & AUDIENCE DEVELOPMENT:

Develop and implement comprehensive marketing strategies for the Maxwell Theatre, including annual marketing plans and event-specific promotional campaigns.

Increase visibility, audience engagement, and event attendance through effective marketing initiatives.

Collaborate with Maxwell Theatre staff, Enrollment and Student Affairs Marketing, and University Communications & Marketing to ensure cohesive messaging and outreach.

Maximize social media engagement and strengthen connections between students, student organizations, and Maxwell Theatre programming.

Partner with campus stakeholders to develop print, social media, and online marketing campaigns.

Independently complete marketing and design projects when required.

PROGRAMMING & STRATEGIC INITIATIVES:

Lead the development, coordination, and execution of theatre programming and special initiatives.

Cultivate partnerships across the University and surrounding community to maximize the Maxwell Theatre's cultural, educational, and engagement impact.

Partner with the Maxwell Theatre Director to develop and implement fundraising strategies supporting theatre operations and programmatic growth.

Expand and enhance the Lyceum Series and other Maxwell Theatre offerings to support student recruitment, retention, engagement, and campus enrichment.

Align theatre programming with student interests and campus needs.

Collaborate with staff and stakeholders to implement high-quality programs and events.

OPERATIONS & FACILITY MANAGEMENT:

Oversee scheduling and utilization of the Maxwell Theatre, including facility calendar management, event scheduling, and rental operations.

Coordinate theatre resources to support internal and external events efficiently.

Provide direct supervision to the Patron Services Coordinator.

Provide indirect supervision to 10¿15 front-of-house student employees.

Monitor budget performance and assist the Director with financial planning and resource allocation.

ASSESSMENT, REPORTING & CONTINUOUS IMPROVEMENT:

Track, analyze, and report key performance indicators related to attendance, programming effectiveness, student engagement, and operational success.

Use data to inform decision-making and strategic planning.

Support continuous improvement initiatives based on performance data and outcomes.

OTHER DUTIES AS ASSIGNED:

Perform additional responsibilities and special projects in support of the Maxwell Theatre, Enrollment and Student Affairs, and University priorities as assigned.

Required Qualifications

Bachelors degree from an Accredited College or University and a minimum of 2 years¿ experience marketing, and/or programming related positions required.

Preferred Qualifications

Masters degree from an Accredited College or University and 5 years experience in marketing and/or programming related positions preferred.

One or more years marketing experience in an arts related organization preferred.

Knowledge, Skills, & Abilities

SKILLS

Knowledge of programming, marketing, data driven decision making, budget tracking, and supervision. Proficiency in Microsoft Office, Canva, Adobe, and marketing tools. Desirable knowledge in general theater operations.

Shift/Salary/Benefits

Shift: Days; M-F (Work outside of normal business hours may be required)

Pay Band: B10

Salary: $52,500.00/Annually-$65,600.00/Annually

Salary to be commensurate with qualifications of the selected candidate within the established range (generally minimum-midpoint) of the position

Recruitment Period: Until Filled

Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.

Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.

Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program.

Conditions of Employment

All selected candidates are required to successfully pass a Background Check review prior to starting with Augusta University.

If applicable for the specific position based on the duties: the candidate will also need to have a credit check completed for Positions of Trust and or approved departmental Purchase Card usage.

Motor vehicle reports are required for positions that are required to drive an Augusta University vehicle.

For Faculty Hires: Final candidates will be required to provide proof of completed academic degree(s) as well as post-secondary coursework in the form of original transcript(s). Those candidates trained by a foreign institution will also be required to provide an educational/credential evaluation.

All employees are responsible for ensuring the confidentiality, availability, and integrity of sensitive [patient, student, employee, financial, business, etc.] information by exercising sound judgment and adhering to cybersecurity and privacy policies during their employment and beyond.

Other Information

This position is also responsible for promoting a customer-friendly environment and providing superior service to our patients, students, faculty, and employees. "Augusta University is a patient-and family-centered care institution, where employees partner every day with patients and families for success."

Augusta University is a tobacco-free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.

Equal Employment Opportunity

Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.