Assistant Director, Advertising & Digital Marketing

Stanford University; Palo Alto (CA); In loco; USD 128.000 - 155.000; Tempo pieno

Vantaggi offerti da questo lavoro

18+ PTO days per year

Health benefits start when you start

Flexible work options

$6000+ annual tuition and trainingasss

403(b) plan

Mental health and wellness programs

Free and discounted commuter transport

Descrizione del lavoro

Stanford University in Stanford, CA seeks a marketing professional to develop and implement integrated plans across channels, driving objective-driven campaigns and cross-functional collaboration.

Bachelor's degree and 5+ years in marketing required; strong analysis, budgeting, and vendor management skills emphasized. The role offers comprehensive benefits and a collaborative environment.

Competenze

• Previous experience in product, program and/or services marketing.
• Experience with digital, web, print, social media marketing.
• Ability to lead cross-functional teams toward a common goal.
• Experience with project management and the ability to manage multiple projects simultaneously.
• Experience with market research and data analysis.
• Understands how to implement effective marketing programs across multiple channels.
• Creative problem solver with strong critical thinking skills.
• Strong written and oral communication and presentation skills.
• Prior experience in planning and managing program budgets.

Mansioni

• Recommend, manage and execute integrated marketing plans/programs and strategies to meet business objectives.
• Develop and manage the communication and brand strategy for individual program(s) across channels (web presence, digital, print).
• Manage market research and campaign analysis used to inform strategic directions and customer targeting.
• Assess market opportunities and track trends; recommend improvements.
• Oversee staff recruitment, management, development, and retention.
• Manage program budgets, goals, and objectives aligned with organizational goals.
• Guide event planning and execution to support marketing objectives.
• Manage vendors on specific projects.

Conoscenze

Marketing strategy

Cross-functional leadership

Digital/Web marketing

Project management

Market research & data analysis

Multi-channel campaigns

Strong communication

Budget management

Creative problem solving

Formazione

Bachelor’s degree

Descrizione del lavoro

Stanford, CA, United States

Job Description

ABOUT STANFORD UNIVERSITY AND RESIDENTIAL & DINING ENTERPRISES:

Stanford University is one of the world's leading teaching and research universities. Founded in 1891, Stanford’s mission is to create and share knowledge and to prepare students to be curious, to think critically, and to contribute to the world. With world-class scholars and seven schools located together on a single campus, Stanford offers academic excellence across the broadest array of disciplines including business, education, engineering, humanities and sciences, law, medicine, and sustainability. It also is an engine of innovation, blending theory and practice to move ideas and discoveries from labs and classrooms out into the world. Stanford strives to foster a culture of expansive inquiry, fresh thinking, searching discussion, and freedom of thought – preparing students for leadership and engaged citizenship in the world. The university is located between San Francisco and San Jose in the heart of California's Silicon Valley, on a scenic 8,180-acre campus.

Residential & Dining Enterprises (R&DE), the largest auxiliary organization at Stanford University, supports the academic mission of the university by providing high-quality services to students and other members of the university community. R&DE has an annual operating budget of $400M, operates 24/7/365, and oversees a $3B asset portfolio comprising over 7 million square feet—one-third of the campus footprint. R&DE provides housing for 16,000 students and dependents, serves 8 million meals annually at 48 student dining venues and 32 culinary enterprises. In addition, R&DE provides executive services, conference operations, and guest lodging. R&DE is a talented and diverse team of 1,200+ who comprise the following divisions: Student Housing Operations & Stanford Conferences; Stanford Dining and Hospitality & Auxiliaries; Maintenance Operations and Capital Projects; and a team of R&DE strategic business partners—Finance & Administration, Information Technology, Human Resources, and Strategic Communications and Marketing.

“Students (Customers) First” is R&DE’s mantra and its strategic goals reflect its commitment to delivering service excellence to the campus community. R&DE’s belief is “students are never an interruption in our day; they are the reason we are here. ”R&DE’s dedication to promoting fair treatment, access to opportunities, and a positive work environment is reflected in its essential priorities and efforts for cultivating a culture of operational excellence as a foundational cornerstone. R&DE is committed to creating and sustaining inclusive excellence where all staff feel a sense of belonging and are empowered to thrive.

R&DE’s dedication to promoting fair treatment, access to opportunities, and a positive work environment is reflected in its essential priorities and efforts for cultivating a culture of operational excellence as a foundational cornerstone. R&DE is committed to creating and sustaining inclusive excellence where all staff feel a sense of belonging and are empowered to thrive.

The expected pay range for this position is $128,000 to $155,000 per annum.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

Job Purpose

Under the guidance of senior management, works on the development and implementation of marketing activities, enabling programs, services, events and/or products to meet organizational objectives. Drives cross-functional collaboration across the organization. Provides direct supervision to personnel, as well as the management of select outside vendors, to ensure effective operation.

Responsibilities

Core Duties:

Recommend, manage and execute integrated marketing plans/programsand strategies to meet business objectives.

Develop and manage the communication and brand strategy forindividual program(s) incorporating appropriate channels (i.e., webpresence, digital and print).

Manage market research and campaign/program/service/eventanalysis used to inform decisions regarding strategic marketingdirection, product segmentation and customer targeting.

Assess market opportunities and track market trends. Recommendmarketing improvements based on findings.

Responsibility for staff including the recruitment, management,development, and retention.

Manage program budget, goals, and objectives in alignment withorganizational goals.

Guide event planning and execution as needed to support marketingobjectives.

Manage vendors on specific projects.

Bachelor’s degree and 5 years of relevant experience; or acombination of education and relevant experience.

Knowledge, Skills and Abilities:

Previous experience in product, program and/or servicesmarketing.

Experience with digital, web, print, social mediamarketing.

Ability to lead cross-functional teams toward a commongoal.

Experience with project management and the ability to managemultiple projects simultaneously.

Experience with market research and data analysis.

Understands how to implement effective marketing programs acrossmultiple channels.

Creative problem solver with strong critical thinkingskills.

Strong written and oral communication and presentationskills.

Prior experience in planning and managing programbudgets.

• Pay Range $128,000 - $155,000
• Pay Frequency Annually

Benefits that support you, and your future

18+ PTO days per year

Health benefits start when you start

Flexible work options

$6000+ annual tuition and training assistance

403(b) plan

Mental health and wellness programs

Free and discounted commuter transportation

Applies to regular full-time positions.

Notice to Applicants

The job duties listed are typical examples of work performed by positions in this job classifications and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of their job.

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Stanford University provides job pay ranges representing its good faith estimate of what the university reasonably expects to pay for a particular job. The specific pay offered to a selected candidate will be determined based on a wide range of factors that are unique to each candidate, including but not limited to geographic work location, relevant knowledge, skills and abilities, relevant education, years of relevant experience, depth and breadth of relevant experience, and performance; further including but not limited to other business and organization needs such as the scope and responsibilities of the position, the minimum qualifications, departmental budget availability, and market and internal equity across the university, school/ unit, department, as well as job reporting relations hips.

Why work at Stanford

World-changing work in a culture of continuous learning

An inspiring community that values collaboration

High-quality health and wellness benefits that put you and your family first

Access to world-class education and career development, with tuition reimbursement, training assistance, and more