Assistant Brand Manager

Insight Global; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking a Category Strategy Associate Manager to join Disney Advertising's Category Strategy team. You will support client strategies in the CPG and Retail advertising verticals, work with research, data enablement, and sales to inform RFPs, analyses, and go-to-market presentations.

You will craft evidence-based narratives with cross-functional partners, leverage syndicated data (MRI, Nielsen, Ad Intel, Pathmatics), and help identify opportunities across Disney's portfolio

Qualifications

• 2–3 years of experience in advertising, media and/or marketing.
• Experience in agency or client-side media and/or a sales strategy role at a media company.
• Technical foundation in media research/measurement.
• Multi-platform media measurement with a background in addressable and data-driven solutions.

Responsibilities

• Contribute to Client strategies in advertising verticals.
• Develop evidence-based narratives with cross-functional partners to support Disney Advertising Sales.
• Mine syndicated data sources for insights and present cohesive analyses.
• Create measurement plans against client KPIs.
• Support RFP responses and go-to-market presentations for category clients.

Skills

Advertising

Media planning

Marketing

Client strategy

Data-driven

Cross-functional

Communication

Storytelling

Tools

MRI

Nielsen

Comscore

Social listening

Job description

Overview

Insight Global is looking for a Category Strategy Associate Manager to join the Category Strategy team, a strategic entity in the Disney Advertising organization. This team works to ensure Disney Advertising positioned to address their Clients’ business needs while meeting the Company’s long-term goals.

The Category Strategy Associate Manager, Consumer Packaged Goods (CPG) and Retail supports the Category Strategy Senior Manager by contributing to Client strategies in these advertising verticals.

The Category Strategy Associate Manager will work closely with cross-functional teams including research, client/marketing solutions, data enablement, sales and sales communications to contribute to RFP responses, custom analyses, and go to market presentations for the category and category clients.

He/She/They will work with the Category Strategy Senior Manager to develop evidence-based narratives that establish and broaden the value proposition of Disney Advertising Sales in the marketplace, with a focus on the key pillars of the Company’s value proposition.

The Associate Manager will use a variety of syndicated sources to identify within the broad Disney media portfolio the right opportunities for the right audiences to address Clients’ goals.

The Associate Manager will also be responsible for understanding consumer media trends, industry measurement solutions and competitive landscape to understand the environment in which both Disney Advertising and its clients operate.

Mine syndicated data sources (e.g., MRI, Nielsen, YouGov, AdIntel, SMI, EDO, Pathmatics) for insights as part of cohesive analyses and presentations

Act as a liaison between Category Strategy and Research and Sales to create measurement plans against Client KPIs

Actively contribute to creating an inclusive environment

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [e-mail]. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Qualifications

• 2-3 years of experience in advertising, media and/or marketing
• Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
• Technical foundation in media research / measurement
• Multi-platform media measurement with a strong background in addressable and data driven solutions
• Comfort working in media tools such as MRI Nielsen, NPower, Comscore, and social listening among others and consolidating findings in a simple summary
• Experience identifying audience segments (e.g., Gen Z) and mapping them to portfolio opportunities
• Working knowledge of cross platform attribution vendors to measure brand lift and sales lift
• A business-forward, insights-based approach
• Out of the box thinker who takes initiative and is able to navigate without constant direction
• Excellent written, verbal and interpersonal communication skills
• Passion for The Walt Disney Company, its content, and the advertising landscape