Asset & Wealth Management, Head of ETF Marketing, Vice President

Goldman Sachs Bank AG; New York (NY); On-site; USD 125,000 - 250,000; Full time

Job summary

An established industry player is seeking a Vice President for ETF Marketing within its Asset Management division. This pivotal role will drive global growth by partnering with business leaders to enhance product positioning and develop comprehensive marketing strategies. You'll collaborate with talented teams to create impactful campaigns that resonate with clients and stakeholders alike. With a commitment to integrity and transparency, this position offers a unique opportunity to shape the future of ETF investments while working in a dynamic and supportive environment that values innovation and excellence.

Benefits

Healthcare & Medical Insurance

Generous Vacation Policies

Financial Wellness & Retirement Support

On-site Fitness Centers

Child Care & Family Care Services

Qualifications

• 15+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry and ETFs.
• Demonstrated ability to synthesize information and develop compelling narratives.

Responsibilities

• Build awareness and affinity for ETF investment capabilities.
• Develop unique ETF product positioning and messaging.
• Oversee creation of ETF marketing collateral and campaigns.

Skills

Strategic Thinking

Integrated Marketing Skills

Communication Skills

Commercial Awareness

Presentation Skills

Education

Bachelor's Degree (BA/BS)

MBA

CFA

Tools

Marketing Analytics

Digital Marketing

Content Creation

Job description

Asset & Wealth Management, Head of ETF Marketing, Vice President location_on New York, New York, United States

Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs (GS) has been fueled by momentum and an imperative to unify the discipline, codifying a business-critical function seen as core to the firm’s future growth. As such, GS has built a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in areas such as Brand, Paid Media, and Content Marketing, as well as establishing marketing leads for each of our revenue divisions. Together, this team collaborates to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

Within the Global Marketing function sits the Asset Management Marketing team, responsible for end-to-end marketing strategies and programs for the entirety of the business. Working across public markets, alternative and external investing strategies, the team leads messaging strategy, content creation, digital marketing, and marketing analytics. A new Global Head of Marketing for Asset Management joined in early 2022.

Role Summary

This Vice President will play a key role within the Asset Management (AM) Marketing team, leading ETF Marketing. This is a new leadership role that drives the global growth of Goldman Sachs Asset Management’s ETF franchise.

The Vice President will partner with client-facing business leaders to harness the top commercial ETF priorities. They will partner with ETF investment teams to define product positioning, develop narratives, messaging strategy and product content. They will work across the AM Marketing team to infuse ETF product-related insights across content creation, digital marketing, paid media, social media, analytics, and design to create end-to-end campaigns and programs in service of new product launches and the broader commercial objectives of the business.

Position Responsibilities

• Marketing strategy and implementation: Build awareness and affinity for AM’s ETF investment capabilities through the development and execution of strategic marketing plans to fuel overall business growth objectives.
• Product narrative: Partner with business leaders to understand specific commercial objectives to develop unique ETF product positioning, ensuring AM’s value proposition and messaging pillars are infused through all product marketing assets globally.
• Launches and campaigns: Develop and implement marketing plans around new ETF product/fund launches, major announcements, tentpole events and client conferences, as well as partnering with colleagues across AM Marketing to deliver well thought-out, impactful and quantifiable product-specific marketing campaigns.
• Collateral: Oversee the development and creation of ETF product-specific marketing collateral (e-mails, presentations, premier publications, etc.) in partnership with AM’s Creative Design team
• Product calendar: Map out a coordinated product-specific calendar that harmonizes with AM’s content calendar and sequences externally published content appropriately and effectively.
• Media: Partner with Media Relations on relevant opportunities that showcase ETF investments
• Research: Collaborate with business and functional market researchers and marketing analytics teams to identify and leverage insights, and monitor performance of marketing efforts
• Measurement and reporting: End-to-end reporting and measurement ensuring clear MROI and taking active steps to enhance approach and materials as necessary to optimize impact.
• Risk management: Maintain strict adherence to regulatory and procedural guidelines for all marketing communications including proactive management of operational risk.
• Team effectiveness: Drive operational efficiency of the public market investments marketing team, ensuring they are highly motivated, fully engaged and able to operate at scale.
• Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment heads, and key senior stakeholders across the global organization.

Qualifications

• 15+ years in a similar role within a similar leading financial institution with an outstanding track record with measurable impacts and achievements
• Prior experience liaising with both product and marketing functions
• In-depth knowledge of the asset management industry and ETF in particular: clients, products, regulations, competitors
• Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
• Well-developed strategic thinking with commercial awareness and business acumen
• Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills as well as the ability to engage with partners at all levels
• Ability to work at varying speeds and under timeframe pressure, while maintaining extremely high standards
• Bachelor’s Degree (BA/BS); MBA and/or CFA preferred

Salary Range
The expected base salary for this New York, New York, United States-based position is $125000-$250000. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Benefits
Goldman Sachs is committed to providing our people with valuable and competitive benefits and wellness offerings, as it is a core part of providing a strong overall employee experience. A summary of these offerings, which are generally availableto active, non-temporary, full-time and part-time US employees who work at least 20 hours per week, can be found here .

Healthcare & Medical Insurance

We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.

We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.

Financial Wellness & Retirement

We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.

Health Services

We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.

Fitness

To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).

Child Care & Family Care

We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.

Benefits at Goldman Sachs

Read more about the full suite of class-leading benefits our firm has to offer.