ASA Lead

LABHOUSE; United States; Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Remote work from Europe

Flexible hours

Competitive compensation

Job summary

Labhouse is seeking an ASA Lead to own and scale Apple Search Ads across our portfolio of AI-powered apps. You will partner with Performance Marketing and Creative teams to design, test and iterate ASA strategies that drive profitable growth for subscription and consumer apps.

In this role, you will own the full ASA strategy, run keyword research, optimize campaigns across placements, and build an experimentation roadmap.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, Economics or a related field.
• 3+ years of hands-on experience running Apple Search Ads at scale.
• Preferably in-house experience at a product/app company (not agency-only background).
• Proven track record scaling ASA for subscription or consumer apps.
• Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs.
• Strong knowledge of ASO fundamentals and how it interacts with ASA.
• Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork.
• Highly iterative mindset — ASA won through dozens of small, well-designed tests, not big bets.
• Perseverance and patience: ASA performance compounds over time.
• Strong analytical skills and comfort working with data.

Responsibilities

• Own the full ASA strategy across the apps you manage.
• Structure, launch and optimize campaigns across all ASA placements (Search Results, Search Tab, Today Tab, Product Pages).
• Run continuous keyword research, expansion and negative-matching process.
• Build a relentless experimentation roadmap: bids, structures, audiences, CPPs.
• Work with Creative team to test CPPs and creative variants.
• Partner with Performance Marketing to align ASA with the broader UA strategy.
• Report on performance, surfacing insights, and pushing the strategy forward week after week.

Skills

English communication

Analytical thinking

Experimentation mindset

Data-driven

Education

Bachelor's degree in Business/Marketing/Engineering/Economics

Tools

Apple Search Ads

ASO fundamentals

MMPs (AppsFlyer/Adjust)

Job description

Labhouse is a fast-growing startup that builds, launches, and scales its own AI & Productivity Apps, operating under a subscription-based business model.

Based in Barcelona, Labhouse was founded by Andrés Bou and Horacio Martos (Co-Founders of SocialPoint).

We operate at the intersection of mobile technology, AI, and product-driven growth, with a strong focus on experimentation and performance.

We are building the next generation of consumer apps powered by AI, and we are looking for an ASA Lead to own and scale Apple Search Ads across our portfolio.

Would you like to make an impact as part of a company that builds the best mobile apps used by millions of users worldwide? If so, discover your next challenge below.

About the Role:

As an ASA Lead, you will join the Growth team and lead the Apple Search Ads strategy across one or several of our apps. You will work closely with the Performance Marketing and Creative teams to design, test and iterate ASA strategies that drive profitable growth.

Responsabilities:

• Own the full ASA strategy across the apps you manage

• Structure, launch and optimize campaigns across all ASA placements (Search Results, Search Tab, Today Tab, Product Pages)

• Run a continuous keyword research, expansion and negative-matching process

• Build a relentless experimentation roadmap: bids, structures, audiences, custom product pages

• Work hand-in-hand with the Creative team to test CPPs and creative variants

• Partner with Performance Marketing to align ASA with the broader UA strategy

• Report on performance, surfacing insights, and pushing the strategy forward week after week

About You:

Academic background:

• Bachelor’s degree in Business, Marketing, Engineering, Economics or a related field

Technical expertise:

• 3+ years of hands-on experience running Apple Search Ads at scale

• Preferably in-house experience at a product/app company (not agency-only background)

• Proven track record scaling ASA for subscription or consumer apps

• Deep understanding of ASA mechanics: bidding strategies, match types, keyword research, search match, CPPs

• Strong knowledge of ASO fundamentals and how it interacts with ASA

• Familiarity with MMPs (AppsFlyer, Adjust) and SKAdNetwork

• Highly iterative mindset — you believe ASA is won through dozens of small, well-designed tests, not big bets

• Perseverance and patience: you understand that ASA performance compounds over time

• Strong analytical skills and comfort working with data

Communication:

• Fluent English (working language at Labhouse)

• Ability to clearly communicate strategy, hypotheses and results to non-ASA stakeholders

Nice to Have:

Pluses that are needed occasionally:

• Experience managing ASA across multiple apps or geos

• Familiarity with ASA automation tools (SearchAdsHQ, Bidnamic, Kochava, etc.)

• Experience collaborating with creative teams on CPP testing

What we Offer:

• A key role inside a fast-growing Growth team

• Ownership over the ASA strategy across one or several apps

• The chance to shape the ASA engine of one of the most ambitious AI app studios in Europe

• A team of senior operators with a proven track record of building and exiting category-defining companies

• Remote work from anywhere in Europe.

• Flexible working hours.

• Competitive compensation

• High-end equipment for your development.

• A young and top entrepreneurial team in a dynamic startup environment.

• Opportunity to lead, grow, and take on big challenges.

• Work with cutting-edge technologies, including the chance to integrate AI models into new apps.

Hiring Process

1. Intro call with Talent

2. Interview with the Hiring Manager

3. Case study / technical deep-dive

4. Final interview with founders and key stakeholders

You should Know:

Labhouse is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them.

Come join us and help us build a company that everyone is proud to be part of.