Arts Marketing Manager - Higher Ed & Performing Arts

Rider University; Lawrenceville (NJ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Tuition remission

Benefits information for employees

Job summary

Rider University invites applications for a Marketing Manager for Westminster College of Media and Performing Arts (WCMPA). This role partners with the Dean and UMC to promote academic programs, performances, events and continuing education offerings.

The Marketing Manager develops annual plans, manages assets, and creates messaging for students, alumni and patrons. Collaboration across marketing professionals is essential.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 4–5 years of professional marketing experience.
• Experience developing and executing integrated marketing campaigns.
• Excellent writing, editing and proofreading skills.
• Strong project management and organizational skills.
• Ability to collaborate with multiple stakeholders.

Responsibilities

• Develop and implement an annual marketing and communication plan for WCMPA.
• Serve as primary marketing contact for the Dean, faculty and programs.
• Produce print and digital assets for performances and events.
• Create messaging for prospective students, alumni and audiences.
• Coordinate advertising, web, PR, email, photography and video needs.
• Create social media content and manage calendars for major initiatives.
• Collaborate with Performance Management on promotional copy and content.

Skills

Marketing campaigns

Writing & editing

Project management

Digital marketing

Content development

Social media

Interpersonal collaboration

Education

Bachelor’s degree in marketing, communication, public relations, advertising, journalism, arts administration or related field

Tools

Email marketing platforms

Content management systems

Digital advertising platforms

Marketing analytics tools

Job description

Rider University invites applications for a Marketing Manager for Westminster College of Media and Performing Arts (WCMPA). This role partners with the Dean and UMC to promote academic programs, performances, events and continuing education offerings.

The Marketing Manager develops annual plans, manages assets, and creates messaging for students, alumni and patrons. Collaboration across marketing professionals is essential.