Arts Marketing Manager — Higher Ed & Performing Arts

Rider-University; Lawrenceville (NJ); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Tuition remission for employees and/or

Tuition remission for dependents

Job summary

Rider University invites applications for a Marketing Manager for the Westminster College of Media and Performing Arts (WCMPA). This role partners with the Dean and UMC to promote WCMPA’s programs, performances and events.

The Marketing Manager will develop annual plans, create messaging for diverse audiences, and coordinate across print, digital, email and social media channels to advance College priorities.

Qualifications

• Bachelor’s degree in marketing, communication, public relations, advertising, journalism, arts administration or a related field.
• 4-5 years professional experience in marketing, communications or a related field.
• Demonstrated experience developing and executing integrated marketing campaigns.
• Excellent writing, editing and proofreading skills.
• Strong project management and organizational skills with the ability to manage multiple projects, deadlines and stakeholders.
• Strong interpersonal and collaborative skills.
• Experience with digital marketing, social media and content development.
• Ability to work effectively with creative, communications and marketing professionals across multiple functions.
• Satisfactory background and/or DMV checks required.
• Experience in higher education, performing arts, arts administration or a cultural organization.
• Experience marketing concerts, theatrical productions, dance performances, festivals or other live events.
• Familiarity with email marketing, content management systems, digital advertising and marketing analytics.
• Understanding of graphic design, photography and video production processes.

Responsibilities

• Develop and implement an annual marketing and communication plan for WCMPA.
• Serve as the primary marketing contact for the Dean, faculty, staff, academic programs and performing arts organizations within the College.
• Manage the development of print and digital assets such as programs, posters, brochures and social media assets for various performances, events, academic programming and other College priorities as needed.
• Create and manage messaging and content for prospective students, current students, alumni, arts patrons, educators and community audiences.
• Coordinate advertising, creative, web, public relations, email, photography and video needs with appropriate UMC team members.
• Create and manage social media content for the College across appropriate platforms.
• Maintain marketing calendars and timelines for major College initiatives, performances and events.
• In collaboration with Performance Management, develop and edit promotional copy, newsletters, email communications, web content, event descriptions and other marketing materials.

Skills

Writing and editing

Project management

Social media marketing

Content development

Interpersonal collaboration

Education

Bachelor’s degree in marketing, communications, public relations, advertising, journalism, arts administration or a related field

Job description

Rider University invites applications for a Marketing Manager for the Westminster College of Media and Performing Arts (WCMPA). This role partners with the Dean and UMC to promote WCMPA’s programs, performances and events.

The Marketing Manager will develop annual plans, create messaging for diverse audiences, and coordinate across print, digital, email and social media channels to advance College priorities.