Art Director — Higher Education Brand Leader

The Trustees of the Smith College; Northampton (MA); On-site; USD 87,000 - 117,000; Full time

Job summary

The Trustees of the Smith College in Northampton, MA, seeks an experienced Art Director to provide creative leadership and project management within Communications & Marketing. You will guide the visual identity across print, digital, and campus campaigns, supporting enrollment goals and fundraising.

You will lead a team of graphic designers, collaborate with admissions and advancement, oversee brand templates, and direct photo/video shoots.

Qualifications

• Bachelor's Degree in Graphic Design or related field.
• 8+ years design experience in higher education, in-house marketing or agency setting.
• Active driver's license.
• Knowledge of accessibility standards and production processes across multiple platforms.
• Technical skills: Adobe Creative Suite (InDesign, Illustrator, Photoshop, Express) and familiarity with web/digital platforms.
• Soft skills: strong creative, conceptual decision-making, project management and collaboration.

Responsibilities

• Brand Champion & Quality Assurance: protect and evolve Smith's visual identity and brand guidelines across print, digital and media; enforce standards and supervise proofs.
• Collaborate with Admissions, Advancement and campus partners to support visual needs and brand templates.
• Lead campaign design and produce communications (brochures, invitations, ads, posters, web graphics).
• Provide art direction to the Smith Quarterly Editor and supervise photo/video shoots.
• Manage a team of graphic designers and projects from concept to completion, balancing deadlines and budgets.
• Perform other duties as assigned by management.

Skills

Project management

Leadership

Creative direction

Accessibility knowledge

Education

Bachelor's Degree in Graphic Design

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Adobe Express

Job description

The Trustees of the Smith College in Northampton, MA, seeks an experienced Art Director to provide creative leadership and project management within Communications & Marketing. You will guide the visual identity across print, digital, and campus campaigns, supporting enrollment goals and fundraising.

You will lead a team of graphic designers, collaborate with admissions and advancement, oversee brand templates, and direct photo/video shoots.