Art Director / Design Intern

Plantain Products Company - Home of Chifles; Miami (FL); Hybrid; USD 20,457 - 29,136; Part time

Job summary

A leading snack food brand is seeking a creative intern to help build their visual identity. You'll support the development of brand assets, a style guide, and marketing campaigns during this 12-week internship. Ideal candidates are pursuing a degree in graphic design or advertising, with a strong portfolio in brand identity work. You'll work closely with the Brand Manager and gain experience that many junior designers don’t receive until later in their careers. The position is remote/hybrid, with a preference for Miami-based candidates.

Qualifications

• Currently pursuing or recently completed a degree in a relevant field.
• Strong portfolio showing brand identity work is essential.
• Proficient in Adobe Creative Suite, especially Illustrator and InDesign.

Responsibilities

• Create a visual style guide that defines brand aesthetics.
• Develop a brand asset library including logos and templates.
• Design a wildposting campaign focused on Miami streets.
• Conceptualize website redesign and product page overhaul.
• Produce branded merchandise and video content for social media.

Skills

Adobe Creative Suite

Visual communication

Typography understanding

Brand identity creation

Education

Degree in advertising, graphic design, or visual communication

Job description

Overview

Chifles is the #1 plantain chip brand in America. Cuban family-owned, Miami-made, 60+ years running. We survived a factory fire, rebuilt, and never changed the recipe. Our product is in Publix, bodegas, and kitchens across the Southeast.

Here's the problem: everybody knows our green bag. Nobody knows our name. We're fixing that this summer and we need a designer to help us build the brand from the ground up.

This isn't a "make us some social graphics" internship. You're building a visual identity system for a brand that's about to go from regional favorite to cultural institution. Wildposting campaigns. In-store displays. Event branding. Packaging direction. The whole thing.

Let your creativity fly, and leave your mark on a $50MM brand rewriting its story.

What You'll Support

• Visual style guide — the master document that defines how Chifles looks everywhere
• Brand asset library — logos, icons, patterns, templates, all production-ready
• Wild Posting / wheatpasting campaign — vintage propaganda-style street posters for Miami
• "Now You Know" pronunciation campaign — in-store displays, posters, merch (it's Chee-flays, by the way)
• Website redesign concept — wireframes and visual direction for chifles.com
• PDP redesign — Amazon and DTC product page overhaul
• Branded merch — shirts, totes, hats, stickers
• Video end cards and title treatments for content series on social
• Anything else you think would be of solid impact, you will have a high degree of ownership

Details

Duration: 12 weeks, June 1 – August 22, 2026

Hours: 40 hours/week Compensation: $18/hour

Location: Remote/hybrid — Miami-based preferred but not required

Reports to: Justin Lee, Brand Manager

Our Ideal Candidate

Currently pursuing or recently completed a degree in advertising, graphic design, or visual communication

Strong portfolio showing brand identity work — systems, not just one-off pieces

Proficient in Adobe Creative Suite (Illustrator and InDesign especially)

You understand typography and know why font pairing matters

You build systems that other people can use without asking you questions

Why This Matters

Most internships give you busywork. This one gives you a brand. By August you'll have built a visual identity system, campaign assets, and a portfolio piece that most junior designers don't get until years into their career. You'll work directly with the Brand Manager, collaborate daily with a content creator intern, and see your work go from concept to Miami streets.