Art Director, Commerce Media

Tinuiti; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

20 holidays

Medical/Dental/Vision coverage

Life and Disability Insurance

Flexible Spending Accounts

401(k) with 4% match

Equity

Parental Leave

Learning and Development

Job summary

Tinuiti is seeking a senior Commerce Creative Lead to shape strategic creative direction for Amazon, Walmart, and other major platforms. You will drive high‑stakes design work, translate performance data into creative decisions, and push boundaries to achieve innovative results.

You will articulate design rationale across shopper, platform, brand, and business perspectives, mentor teams, and lead new‑business pitches to define Tinuiti’s commerce practice.

Qualifications

• 8+ years of design experience with significant experience designing for Amazon and at least one other major commerce platform.
• Recognized expert in the commerce‑creative ecosystem—A+ / Premium A+, Stores, DPIs, video, Sponsored Brands—with deep understanding of performance data.
• Track record of reframing platform possibilities beyond spec compliance.
• Ability to lead senior client conversations and pitch rooms, presenting and defending creative thinking at an executive level.
• Fluency in commerce performance data, using it to sharpen creative rather than play it safe.
• Comfortable operating across creative, retail operations, performance, and sales, translating between them.
• Experience in an agency or with large retail/commerce brands.
• Portfolio that demonstrates all of the above skills.

Responsibilities

• Set the strategic creative direction for major commerce platforms, defining the point of view rather than just execution.
• Lead high‑stakes commerce design work across top accounts, including A+ Content, Brand Stores, DPIs, video, and Commerce Media creative.
• Translate marketplace performance data into sharper creative decisions and defend or refine concepts accordingly.
• Design with awareness of SEO and discoverability, aligning with keyword strategy and new surfaces like Amazon Rufus and AI assistants.
• Present at executive levels with confidence, building narratives and closing commerce work for clients.

Skills

Design experience

Amazon design

Commerce platform design

Executive communication

Data-driven design

Job description

Who we are

Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media and more than 1,200 employees. We unite media and measurement under one roof to eliminate waste and scale what works.

What you’ll be doing

• Set the strategic creative direction for platforms such as Amazon, Walmart, Instacart, Chewy, and emerging commerce channels, defining the point of view rather than just executing.
• Lead high‑stakes commerce design work across top accounts, from A+ Content and Brand Stores to DPIs, video, and Commerce Media creative.
• Thoroughly understand commerce creative systems and push creative boundaries to achieve innovative results.
• Translate marketplace performance data into sharper creative decisions and defend, refine, or eliminate concepts with confidence.
• Design with awareness of e‑commerce search and SEO best practices, ensuring creative aligns with discoverability, indexing, keyword strategy, and new surfaces such as Amazon’s Rufus and AI‑driven assistants.
• Articulate the rationale behind every design choice from shopper, platform, brand, and business perspectives, both internally and with clients.
• Consult with retail operations, performance, and strategy teams; partner across functions to make the work smarter.
• Serve as the creative lead on new‑business pitches and client engagements—building the narrative, leading the room, and helping close commerce work that defines our practice.
• Mentor studio team members on commerce design, raising craft, rationale, and judgment across the board.
• Develop frameworks, POVs, and thought leadership that position Tinuiti as the definitive voice in commerce creative.
• Stay ahead of platform changes and beta features, turning them into client opportunities before competitors catch up.
• Present at the highest levels with confidence and clarity, delivering memorable points of view.

Requirements

• 8+ years of design experience with significant experience designing for Amazon and at least one other major commerce platform.
• Recognized expert in the commerce‑creative ecosystem—A+ / Premium A+, Stores, DPIs, video, Sponsored Brands—with deep understanding of performance data.
• Track record of reframing platform possibilities beyond spec compliance.
• Ability to lead senior client conversations and pitch rooms, presenting and defending creative thinking at an executive level.
• Fluency in commerce performance data, using it to sharpen creative rather than play it safe.
• Comfortable operating across creative, retail operations, performance, and sales, translating between them.
• Experience in an agency or with large retail/commerce brands.
• Portfolio that demonstrates all of the above skills.

Compensation & Benefits

Salary range: $80,000–$90,000 plus discretionary performance bonus. Benefits include unlimited paid time off, 20 paid holidays, comprehensive medical/dental/vision coverage, life and disability insurance, flexible spending accounts, 4% 401(k) match, fringe and wellness programs, telemedicine and teletherapy, equity, parental leave (16 weeks 100% paid for birthing parents, 12 weeks for partners), and learning and development resources.

Equal Opportunity Employer

Tinuiti is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender identity, sexual orientation, age, marital status, veteran status, disability, or any other protected status. We will provide reasonable accommodation to individuals with disabilities for the application process and essential job functions.