Senior Director, Commerce

Tinuiti; North Carolina; Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Healthcare: Medical, Dental, Vision

Retirement: 401(k) match

Fully remote role with flexible work

Job summary

Tinuiti is the largest independent full‑funnel marketing agency in the U.S. and offers 100% remote work for this role. You will design multi‑year commerce growth strategies, manage executive client relationships, and drive measurable outcomes across growth, retention, profitability, and market share.

You will also lead product‑led adoption of Tinuiti tools and AI workflows, oversee data‑driven insights, and guide cross‑functional collaboration to elevate the commerce practice.

Qualifications

• 12+ years in commerce, retail media, marketplace strategy, or related growth roles.
• Proven success managing multi-level client relationships and teams.
• Strong data, KPI, and growth‑measurement capabilities.

Responsibilities

• Lead multi-year commerce growth strategies aligned with client objectives and market realities.
• Own senior stakeholder relationships and drive measurable outcomes across growth, retention, and profitability.
• Lead client meetings, executive presentations, and strategic storytelling.
• Drive product-led adoption of Tinuiti tools and AI-enabled workflows.
• Oversee data‑driven insights and develop strategic recommendations for clients.
• Foster cross-functional collaboration and scalable best practices across the commerce practice.

Skills

Executive communication

Client management

Data analysis

Leadership

Strategic thinking

Tools

AI-enabled workflows

Commerce platforms

Job description

Who we are: Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. We support 100% remote work for this role!

We’d love to hear from you if you feel you qualify, even if you don’t meet every single point on the job description. Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

Key Responsibilities

• Client‑Centric: Design and socialize multi‑year commerce growth strategies that align with client objectives, investment priorities, and market realities. Build and sustain trusted relationships across senior stakeholders, including executive‑level client contacts, while navigating complex commerce platform, retail, and organizational dynamics. Own a portfolio of commerce client relationships, ensuring strategies drive measurable business outcomes such as growth, retention, profitability, and market share. Lead high‑stakes client meetings and executive presentations, translating complex commerce issues into clear trade‑offs, recommendations, and action plans. Serve as a key leader in new business efforts, shaping differentiated solutioning, executive storytelling, and commerce growth narratives. Set the bar for commerce strategy quality across the portfolio, ensuring client plans are commercially sharp, integrated, and consistently decision‑oriented.
• Product‑Led: Drive deep adoption of Tinuiti’s product suite, third‑party technology, and AI‑enabled workflows to improve efficiency, insight quality, and client outcomes. Lead innovation within the Commerce practice by identifying better ways to use Tinuiti product capabilities, third‑party technology, and AI-enabled workflows to enhance team efficiency, strategic quality, and client outcomes. Partner closely with Innovation & Growth and adjacent leaders to identify next‑step opportunities for the commerce practice, codify emerging best practices, and translate innovation into scalable adoption. Champion product‑led innovation by translating team needs, platform shifts, and client challenges into structured feedback and better use of internal and external tools.
• Data & Measurement: Oversee the use of commerce performance data, platform signals, and broader business metrics to extract actionable insights and develop strategic recommendations for clients. Ensure commerce strategies are tied to clear KPIs, rigorous measurement, and ongoing optimization against client goals and business outcomes. Guide teams in turning data into compelling narratives that explain what is happening, why it matters, and what the client should do next. Encourage thoughtful experimentation, testing, and analytical rigor so commerce decisions are informed by evidence rather than platform habit alone. Raise the overall analytical quality of the department by reinforcing high standards for measurement, interpretation, and strategic recommendation‑making.
• Channel Specific Expertise & The Tinuiti Way: Oversee the development and execution of comprehensive commerce strategies, leveraging deep expertise in commerce platforms, marketplace dynamics, and full‑funnel commerce growth. Act as a thought leader in the commerce space, contributing strategic POVs internally and externally on emerging trends, best practices, and growth opportunities. Create stronger cross‑functional collaboration between commerce specialists, client teams, and adjacent channel experts so account strategies are integrated, efficient, and commercially useful. Raise the quality bar for commerce strategy, communication, operating discipline, and thought leadership across the department. Help define and socialize best practices for how commerce teams work across platforms, categories, and client types, ensuring stronger consistency and easier scaling of excellence.
• Owner Mindset: Own strategic plans to drive growth, retention, profitability, and portfolio health across assigned commerce clients. Identify and diagnose opportunities for improvement across the commerce ecosystem and guide strategic changes that increase client value and agency impact. Take accountability for the health and evolution of the Commerce function by improving standards, reducing waste, increasing consistency, and positioning the department for future growth. Drive accountability across the team by improving operating rigor, removing inefficiencies, and reinforcing a culture of continuous improvement. Proactively identify where the department needs stronger processes, better playbooks, sharper innovation loops, or clearer quality controls and lead those improvements forward. Identify cross‑sell and growth opportunities and actively engage new business efforts that expand Tinuiti’s commerce footprint.
• People Leader: Lead and develop a high‑performing commerce organization, including managers, senior specialists, and rising leaders, while setting a high bar for strategic thinking, execution quality, and leadership behavior. Set clear expectations for performance, quality, and values, and hold leaders accountable for client outcomes and people development. Provide strategic coaching and developmental feedback that strengthens team capability and succession readiness. Play a meaningful role in hiring and org design, identifying talent, structure, and capability investments needed for future growth. Build durable bench strength by coaching leaders and reinforcing clear standards for output quality. Foster a culture of innovation, accountability, collaboration, and continuous improvement across the department. Influence broader talent strategy and help build durable leadership bench strength across the commerce practice.

Professional & Technical Qualifications

• Experience: 12+ years in commerce, retail media, marketplace strategy, e‑commerce, or related growth‑focused marketing roles. Proven experience leading major client relationships and commerce strategies in fast‑moving, platform‑driven environments. Demonstrated success managing and developing multi‑level teams, including senior specialists or managers.
• Deep Expertise: Commerce platforms and marketplace dynamics, with the ability to connect strategy, execution, and business outcomes.
• Data Mastery: Strong command of commerce‑related data, KPI frameworks, and growth measurement.
• Product & Technology: Understanding of product, technology, and AI capabilities as tools to improve efficiency, strategy, and client impact.
• Executive Communication: Excellent executive communication and presentation skills, with the ability to influence senior stakeholders through clarity, confidence, and commercial acumen.
• Complex Navigation: Ability to navigate complexity across clients, partner relationships, and internal initiatives while maintaining strategic focus and team alignment.

Salary & Incentives

Hiring salary range: $150,000 – $180,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and an annual discretionary performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities, and market data.

Benefits

Unlimited PTO – We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need.

20 paid holidays, including multiple long weekends.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.

Retirement: Match up to 4% of your contributions at 100%.

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy at no cost, Thankful giving, Equity.

Parental Leave: 16 weeks of 100% pay for birthing parents (12 weeks for partners) after the birth or adoption of a child.

Learning and Development: On‑demand learning, mentorship program, leadership and management development programs and resources.

Equal Opportunity Employment

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

FLSA Classification: Exempt.

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is the largest independent full‑funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.