Art Director: Brand & Visual Strategy Lead

The University of North Carolina Greensboro; Greensboro (NC); On-site; USD 75,000 - 80,000; Full time

Job summary

The University of North Carolina Greensboro seeks a seasoned graphic design leader to steer UNC Greensboro’s visual identity across print, digital, and multimedia channels onsite in Greensboro, NC.

You will supervise a team of three, shape branding across campaigns, manage multiple projects, and collaborate with marketing strategy to translate priorities into compelling visuals. A strong portfolio and expert Adobe suite skills are essential.

Qualifications

• Bachelor’s degree in graphic design, visual communications, fine arts, or related field.
• Minimum 5 years of progressive professional experience in graphic design, including at least 2 years in art direction, senior design, or team leadership.
• Exceptional portfolio showcasing mastery of visual design across print, digital, and integrated campaign work.
• Expert proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop); familiarity with Premiere Pro, After Effects is a plus.
• Experience managing brand identity systems and enforcing visual standards across complex organizations.
• Strong project management skills for multiple concurrent projects and deadlines.
• Proven ability to lead and develop creative professionals.
• Excellent communication and presentation skills, with the ability to explain design decisions to both creative and non-creative audiences.

Responsibilities

• Oversee the University’s graphic design function and guide visual expression across print, digital, and multimedia platforms.
• Report to the Director of Marketing Strategy.
• Directly supervise a team of three: two Graphic Designers and one Graphic Designer/Brand Manager.
• Serve as the primary steward of UNC Greensboro’s visual brand identity, ensuring design work is aligned, consistent, and delivered with quality.
• Blend hands-on creative work with team leadership to translate marketing strategies and institutional priorities into visual communications.
• Collaborate, innovate, and manage a dynamic production environment while helping designers produce their best work.

Skills

Team leadership

Project management

Communication

Portfolio

Education

Bachelor’s degree in graphic design, visual communications, fine arts

Tools

Adobe Creative Suite

InDesign

Illustrator

Photoshop

Premiere Pro

After Effects

DAM platforms

Asana

Monday.com

Job description

The University of North Carolina Greensboro seeks a seasoned graphic design leader to steer UNC Greensboro’s visual identity across print, digital, and multimedia channels onsite in Greensboro, NC.

You will supervise a team of three, shape branding across campaigns, manage multiple projects, and collaborate with marketing strategy to translate priorities into compelling visuals. A strong portfolio and expert Adobe suite skills are essential.