Senior Art Director & Visual Brand Lead

University of North Carolina at Greensboro; Greensboro (NC); Presencial; USD 75.000 - 80.000; Jornada completa

Descripción de la vacante

University of North Carolina at Greensboro is seeking an Art Director to lead the university’s graphic design across print, digital, and multimedia. This senior role supervises three designers and reports to the Director of Marketing Strategy, owning the visual brand identity.

The Art Director translates strategy into compelling visuals, oversees design quality, and mentors staff to elevate campaigns, ensuring consistency and impact across all university channels.

Formación

• Bachelor’s degree in graphic design, visual communications, fine arts, or a closely related field.
• Minimum of five (5) years of progressive professional experience in graphic design, with at least two (2) years in an art direction, senior design, or team leadership role.
• An exceptional portfolio demonstrating mastery of visual design across print, digital, and integrated campaign work.
• Expert proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop; familiarity with Premiere Pro, After Effects, or similar tools is a plus.
• Demonstrated experience managing brand identity systems and enforcing visual standards across complex organizations.
• Strong project management skills with the ability to oversee multiple concurrent projects and competing deadlines.
• Proven ability to lead and develop a team of creative professionals.
• Excellent communication and presentation skills, with the ability to clearly articulate design decisions to both creative and non-creative audiences.

Responsabilidades

• Serve as the University’s lead visual creative, setting the artistic direction for marketing, advertising, communications, and branding initiatives across all platforms and audiences.
• Develop and maintain the University’s visual brand standards, including typography, color palette, iconography, photography style, and layout guidelines, in close collaboration with the Graphic Designer/Brand Manager to ensure consistent and high-quality application across all University units.
• Translate marketing strategies, campaign goals, and institutional messaging into compelling visual concepts and design solutions.
• Review and approve design work produced by the Graphic Designer team, providing clear, constructive feedback that elevates quality and reinforces brand integrity.
• Conceptualize and lead the visual development of major campaigns, publications, advertising, digital content, environmental graphics, and special projects.
• Stay current with design trends, emerging technologies, and best practices in higher education marketing and visual communications to continuously advance the University’s creative standards.

Conocimientos

Graphic design

Art direction

Brand management

Project management

Creative leadership

Communication skills

Educación

Bachelor's degree in graphic design or related field

Master’s degree in design (preferred)

Herramientas

InDesign

Illustrator

Photoshop

Premiere Pro

After Effects

Descripción del empleo

University of North Carolina at Greensboro is seeking an Art Director to lead the university’s graphic design across print, digital, and multimedia. This senior role supervises three designers and reports to the Director of Marketing Strategy, owning the visual brand identity.

The Art Director translates strategy into compelling visuals, oversees design quality, and mentors staff to elevate campaigns, ensuring consistency and impact across all university channels.