Art Director - B2B Advertising

Ektello; New York (NY); On-site; USD 124,000 - 134,000; Full time

Job summary

Ektello seeks an experienced Art Director for B2B advertising to craft high-performing campaign creative across paid media, social, web, and lifecycle channels. The role drives brand narratives within the Ads Marketing team, partnering with internal leads and agencies to meet performance metrics such as conversions, clicks, and revenue.

The ideal candidate has 7–10 years in fast-paced environments, strong Adobe/Figma skills, and a track record of scalable, on-brand campaigns for large brands.

Qualifications

• 7–10 years in high-volume, fast-paced agency, product, tech or large B2B brand.
• Bachelor's Degree in Graphic Design or comparable proficiency.
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint.
• Hands-on experience designing campaigns for large B2B and B2C brands.
• Experience in brand design, exploring and innovating brands for specific markets, messages and audiences.
• Ability to explain design concepts, provide feedback and own projects from strategy to execution.
• Experience with Pardot or Marketo for email marketing.
• Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset.
• Experience partnering closely with growth or demand-generation teams.
• Motion design or video production experience is a plus.

Responsibilities

• Develop and deliver innovative, high-performing, on-brand campaign creative at scale to meet marketing objectives.
• Explore and innovate on existing brand structures to elevate brand narrative storytelling.
• Lead and own entirety of campaign creation, delivery and workflows with internal and agency designers.
• Work closely with Marketing stakeholders to ensure strategies are visually compelling across all touchpoints.
• Be part of a high-volume, cross-functional creative team and meet deadlines amid changing priorities.
• Contribute to the development and optimization of design and motion workflows.

Skills

Conceptual design thinking

Art direction

Campaign design leadership

Cross-functional teamwork

Education

Bachelor's Degree in Graphic Design

Tools

Adobe Creative Suite

Figma

PowerPoint

Job description

Art Director - B2B Advertising ** W2 contract, min of 6 months ** ONSITE out of NYC ** Target W2 $90-97/hr

Our client is seeking a B2B Art Director with strong conceptual design thinking and art direction experience to support B2B marketing initiatives. This role focuses on designing high-performing campaign creative, living within the company Ads brand, across paid media, social, web, and lifecycle channels, combining strong visual craft with a performance-driven mindset while partnering closely with internal creative leads, marketing, and creative agencies. The main function of the Ads Marketing B2B Designer is to work with internal stakeholders to develop and design high-performing and innovative campaign creative and assets to reach B2B audiences against performance metrics such as conversions, clicks and revenue KPIs.

Responsibilities

• Develop and deliver innovative, high-performing, on-brand campaign creative at scale in order to meet marketing objectives and achieve campaign goals
• Explore and innovate on existing brand structures in order to elevate brand narrative storytelling for specific objectives and KPIs
• Lead and own entirety of campaign creation, delivery and workflows, including campaign creative handoffs and review sessions with internal and agency designers in order to ensure highest quality branded deliverables across all campaign touchpoints (social, web, CRM, etc)
• Work closely with Marketing stakeholders to ensure strategies and objectives are delivered in visually compelling ways across all branded creative
• Work as part of a high-volume, cross-functional creative team, meeting deadlines across changing priorities and shifting workflows
• Contribute to the development and optimization of design and motion workflows, consistently iterating to ensure industry leading best practices are followed and standardized
• Pitch, explain and shepherd great work through from strategy, to conception, execution, iteration and replication
• Ability to conceptualize and design a compelling hero campaign look and translate it seamlessly across channels, formats, and messaging, while rapidly developing and testing creative variations at scale.

QUALIFICATIONS

• 7-10 years of experience working in high-volume, fast-paced agency, product, tech or large B2B brand
• Bachelors Degree in Graphic Design, Brand Design or comparable proficiency
• Strong proficiency in Adobe Creative Suite, Figma, and PowerPoint
• Hands-on experience designing fresh and innovative campaigns for large B2B and B2C brands
• Experience in brand design, exploring and innovating brands for specific markets, messages and audiences
• Ability to explain design concepts, provide feedback and own projects from strategy to execution
• Working knowledge of email marketing best practices and tools such as Pardot or Marketo
• Experience designing websites, landing pages, and blog layouts with a conversion-focused mindset
• Experience partnering closely with growth or demand-generation teams
• Performance-based design thinker, able to use analytics and performance reporting to inform creative decisions is a plus
• Experience in motion design or video production (e.g., After Effects, short-form video) is a plus