Area Sales Representative

American First Finance; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Uncapped earning potential

Job summary

FirstCash Holdings, Inc. is seeking an Area Sales Representative to expand merchant partnerships across the Los Angeles area. You will build relationships, grow a robust pipeline, and drive revenue through in-person visits and strategic account management.

Join AFF’s team and leverage uncapped earning potential, a performance-driven culture, and a path to leadership as you meet and exceed sales targets in a dynamic retail finance environment.

Qualifications

• 1+ year of proven success in B2B outside sales.
• Highly motivated and performance-driven.
• Exceptional organizational skills with integrity.
• Strong face-to-face selling experience with negotiation and closing skills.
• Valid driver’s license and reliable vehicle for travel.

Responsibilities

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline of quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing 10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFF’s CRM tools to track interactions, manage leads, and optimize sales strategies.

Skills

Outside sales

Relationship building

Negotiation

CRM tools

Face-to-face selling

Tools

CRM software

Job description

Area Sales Representative

Are you a motivated, results-driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants.

We offer a competitive compensation package designed to reward performance and fuel success.Withuncapped earning potential, top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities:

• Develop and grow merchant relationshipsby ensuring high levels of customer satisfaction through consistent engagement.


• Build and manage a strong sales pipelineof quality prospects within the assigned territory.


• Conduct in-person visits to 8-10 stores daily, securing10+ new merchant partners each month.


• Meet or exceed sales targets, taking full accountability for performance and results.


• Leverage AFF’s CRM toolsto track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications:

• 1+ year of proven success in B2B outside sales, consistently achieving measurable sales goals.


• Highly motivated and performance-driven, with a strong desire to exceed expectations.


• Exceptional organizational skillswith a high level of integrity and professionalism.


• Strong face-to-face selling experiencewith excellent negotiation and closing skills.


• Self-starter mindset, with the ability toindependently build and managea sales pipeline.


• Ability to collaboratewith internal teams, including Marketing, Training, and Sales Operations, to drive business success.


• Valid driver’s license and car insurance requiredfor regular travel within the assigned territory.


• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.


• Bilingual a Plus

AbouFirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn storesand a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn storesacross29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection ofpre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores providesmall, non-recourse pawn loanssecured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary,American First Finance (AFF), FirstCash also deliverslease-to-own and retail finance payment solutionsfor consumer goods and services. With anationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately20,000 employeesacross the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both theS&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

Note:

The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at [e-mail] or [phone] Ext. 1

\"Please note, should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes.\"