Area Sales Representative

FirstCash; Austin (TX); On-site; USD 60,000 - 100,000; Full time

Job summary

FirstCash Holdings, Inc. is seeking an Area Sales Representative in Austin, TX to expand merchant partnerships and grow market presence.

This role focuses on developing relationships, building a robust sales pipeline, and making in-person store visits to drive new partner signings. The ideal candidate has B2B outside sales experience, excellent negotiation and closing skills, and the ability to work independently while collaborating with Marketing and Sales Operations.

Qualifications

• 1+ year of proven success in B2B outside sales.
• Motivated, performance-driven with ability to exceed expectations.
• Excellent organizational skills and integrity.
• Strong face-to-face selling experience with negotiation and closing skills.
• Self-starter capable of independently building and managing a sales pipeline.
• Able to collaborate with Marketing, Training, and Sales Operations.
• Valid driver’s license and car insurance for regular travel.
• Experience in retail consumer finance, merchant services, or SaaS preferred.

Responsibilities

• Develop and grow merchant relationships by ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipeline within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing 10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFF’s CRM tool to track interactions, manage leads, and optimize sales strategies.

Skills

B2B outside sales

Face-to-face selling

Negotiation & closing

Pipeline management

Self-starter

Collaboration with internal teams

Travel readiness

Tools

CRM software

Job description

Area Sales Representative

Are you a motivated, results-driven sales professional eager to build strong relationships and accelerate growth? American First Finance is seeking a dynamic Territory Sales Representative to expand our market presence and cultivate valuable partnerships with merchants.

We offer a competitive compensation package designed to reward performance and fuel success. With uncapped earning potential, top performers enjoy unlimited income opportunities and a clear path to maximizing their success.

Key Responsibilities

• Develop and grow merchant relationshipsby ensuring high levels of customer satisfaction through consistent engagement.
• Build and manage a strong sales pipelineof quality prospects within the assigned territory.
• Conduct in-person visits to 8-10 stores daily, securing10+ new merchant partners each month.
• Meet or exceed sales targets, taking full accountability for performance and results.
• Leverage AFF’s CRM toolsto track interactions, manage leads, and optimize sales strategies.

Minimum Requirements & Qualifications

• 1+ year of proven success in B2B outside sales, consistently achieving measurable sales goals.
• Highly motivated and performance-driven, with a strong desire to exceed expectations.
• Exceptional organizational skillswith a high level of integrity and professionalism.
• Strong face-to-face selling experiencewith excellent negotiation and closing skills.
• Self-starter mindset, with the ability toindependently build and managea sales pipeline.
• Ability to collaboratewith internal teams, including Marketing, Training, and Sales Operations, to drive business success.
• Valid driver’s license and car insurance requiredfor regular travel within the assigned territory.
• Extensive experience in retail consumer finance, merchant services, or SaaS preferred.

Bilingual applicants are encouraged to apply!

About FirstCash Holdings, Inc.

FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers.

With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre‑owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non‑recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve.

Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease‑to‑own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs.

With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®, reflecting our strength and stability in the market.

Join FirstCash and be part of a company that values integrity, customer service, and growth.

Note

The information contained in this description is not intended to be an all-inclusive list of the duties and responsibilities of this job or the skills and abilities required to do the job. Management has the discretion to assign/reassign duties and responsibilities to this job at any time. Duties and responsibilities may be subject to change at any time due to reasonable accommodation or other reasons.

FirstCash Holdings, Inc. is an Equal Opportunity Employer

FirstCash Holdings, Inc. is committed to the full inclusion of all qualified individuals. In keeping with this commitment, FirstCash will ensure that individuals with disabilities are provided with reasonable accommodation. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process; to perform the essential functions of the job; and/or to receive all other benefits and privileges of employment, please contact Human Resources at [e-mail] or [phone] Ext. 1

"Please note, should you be offered and accept a position with us, the company requires all employees to agree to a binding arbitration agreement to resolve disputes."