Area Sales Manager (SunnyD Vodka Seltzer)

iCIMS, Inc.; Milwaukee (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency seeks an Off Premise Area Sales Manager for a Vodka Seltzer brand. The role involves driving sales, managing accounts, and collaborating with distributor teams to expand market presence. Ideal candidates have beverage alcohol sales experience and strong communication skills.

Qualifications

• 2+ years of sales or account management experience in beverage alcohol.
• Strong understanding of distributor systems and account-level selling.

Responsibilities

• Drive sales execution and grow account relationships.
• Make sales pitches and presentations to clients.
• Negotiate and execute sales deals.

Skills

Sales

Account Management

Communication

Relationship Building

Tools

Microsoft Office

Job description

Overview

Off Premise Area Sales Manager – Vodka Seltzer Brand

Covering 3 markets: Milwaukee, WI - Madison, WI - Green Bay-Appleton, WI

Short- Term Five Week Contract / Full-Time / Start Date: June 2, 2025

Reports to: VP, Spirits – Public Label

About the Role

Public Label, a leading full-service marketing and field execution agency, is seeking an enthusiastic, self-motivated Off Premise Area Sales Manager (ASM) to represent a Vodka Seltzer brand—a standout player in the booming Ready-to-Drink (RTD) category.

As an ASM, you’ll be on the front lines of market expansion. You’ll drive sales execution, grow account relationships, and work directly with distributor teams and retail decision-makers to bring this exciting new product to life in key markets.

Who We Are

Public Label is a next-gen commerce agency built for the now and what’s next. We drive conversion across every touchpoint through three core practices: Brick & Click Commerce (traditional retail), On-Demand Commerce (Amazon, DTC), and Immersive Commerce (experiential). Fueled by data, powered by creativity, and free from big-agency bloat, we move fast, think boldly, and make brands unmissable. Backed by the Meet the People network, we bring a culture built on hustle, heart, and fearless collaboration to drive real results.

What You’ll Do

· Work in close collaboration with the sales team and distributor leads to develop and implement short-term sales plans to achieve long-term results for client goals and initiatives in off premise accounts

· Work with supplier representatives to understand the brand and sales goals and support their efforts to increase market share through new distribution and merchandising in specific accounts

· Review sales data and statistics and provide relevant reports to the senior area sales managers and/or client directly

· Make sales pitches and presentations to existing and prospective clients as a key area sales manager

· Gaining distribution (or secondary placement) of core SKUS and securing displays

· Identify, cultivate and grow strategic customer relationships

· Negotiate & execute sales deals, POS, programming, education etc.

· Ensure shelf compliance for currently distributed offerings & active programs

· High-level reporting of competitive activity in market

· Be in market 4 days a week targeting 8-10 accounts a day & 1 day of office recaps

What We’re Looking For

· 2+ years of sales or account management experience in beverage alcohol preferably RTD,

· Strong understanding of distributor systems and account-level selling

· Track record of meeting sales goals and increasing product visibility in competitive markets

· Existing relationships with key retail and off-premise accounts in your region

· Familiarity with alcohol merchandising standards, state regulations, and market compliance

· Experience with new product launches and brand activation programs

· Proactive, organized, and capable of managing your own book of business with minimal supervision

· Excellent communication, presentation, and relationship-building skills

· Comfortable working in a fast-paced, startup-style environment

· Proficient in Microsoft Office (Excel, PowerPoint, Outlook); CRM tools a plus

· Must be at least 21 years old with reliable transportation

Physical Requirements

· Ability to lift, carry, and transport products or promotional materials weighing 35–50 lbs

· Comfortable standing, walking, and moving through retail and off-premise environments for extended periods

· Ability to drive across a designated sales territory, including multiple account visits in one day

· Must be willing to work non-traditional hours, including evenings and weekends as needed

Equal Employment Opportunity

At Public Label Agency, we are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law.

If you require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs.

We thank all candidates for their applications but only those shortlisted for the role will be contacted.