Area Sales Manager (SunnyD Vodka Seltzer)

Public Label; Milwaukee (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading marketing agency seeks an enthusiastic Area Sales Manager for a Vodka Seltzer brand. You'll drive sales execution and grow relationships in key markets. This role requires 2+ years in beverage alcohol sales and excellent communication skills. Join a dynamic team focused on market expansion and brand visibility.

Qualifications

• 2+ years of sales or account management experience in beverage alcohol.
• Strong understanding of distributor systems and account-level selling.

Responsibilities

• Drive sales execution and grow account relationships.
• Collaborate with sales team to develop sales plans.
• Make sales pitches and presentations to clients.

Skills

Sales

Account Management

Communication

Relationship Building

Education

Bachelor's Degree

Tools

Microsoft Office

CRM Tools

Job description

Join to apply for the Area Sales Manager (Vodka Seltzer Brand) role at Public Label

Off Premise Area Sales Manager - Vodka Seltzer Brand

Covering 3 markets: Milwaukee, WI; Madison, WI; Green Bay-Appleton, WI

Short-Term Five Week Contract / Full-Time / Start Date June 2, 2025

Reports to VP, Spirits - Public Label

About The Role
Public Label, a leading full-service marketing and field execution agency, is seeking an enthusiastic, self-motivated Off Premise Area Sales Manager (ASM) to represent a Vodka Seltzer brand—a standout player in the booming Ready-to-Drink (RTD) category.

As an ASM, you’ll be on the front lines of market expansion. You’ll drive sales execution, grow account relationships, and work directly with distributor teams and retail decision-makers to bring this exciting new product to life in key markets.

Who We Are
Public Label is a next-gen commerce agency built for the now and what’s next. We drive conversion across every touchpoint through three core practices: Brick & Click Commerce, On-Demand Commerce, and Immersive Commerce. Fueled by data, powered by creativity, and free from big-agency bloat, we move fast, think boldly, and make brands unmissable. Backed by the Meet the People network, we bring a culture built on hustle, heart, and fearless collaboration to drive real results.

What You’ll Do

• Collaborate with the sales team and distributor leads to develop and implement short-term sales plans to achieve long-term client goals in off-premise accounts.
• Work with supplier representatives to understand brand and sales goals, supporting efforts to increase market share through new distribution and merchandising.
• Review sales data and provide relevant reports to senior managers or clients.
• Make sales pitches and presentations to existing and prospective clients.
• Gain distribution of core SKUs and secure displays.
• Identify, cultivate, and grow strategic customer relationships.
• Negotiate and execute sales deals, POS, programming, and educational initiatives.
• Ensure shelf compliance and active program participation.
• Report on competitive activity in the market.
• Be in market 4 days a week targeting 8-10 accounts daily, with 1 day for office recaps.

What We’re Looking For

• At least 2+ years of sales or account management experience in beverage alcohol, preferably RTD.
• Strong understanding of distributor systems and account-level selling.
• Proven track record of meeting sales goals and increasing product visibility.
• Existing relationships with key retail and off-premise accounts in your region.
• Knowledge of alcohol merchandising standards, state regulations, and market compliance.
• Experience with new product launches and brand activation programs.
• Proactive, organized, and capable of managing your own business with minimal supervision.
• Excellent communication, presentation, and relationship-building skills.
• Comfortable in a fast-paced, startup environment.
• Proficient in Microsoft Office; CRM tools a plus.
• Must be at least 21 years old with reliable transportation.

Physical Requirements

• Ability to lift, carry, and transport products or promotional materials weighing 35-50 lbs.
• Comfortable standing, walking, and moving through retail environments.
• Ability to drive across designated sales territories, including multiple account visits daily.
• Willing to work non-traditional hours, including evenings and weekends.

Equal Employment Opportunity

We are committed to creating a diverse and inclusive workplace. We are proud to be an equal opportunity employer and do not discriminate based on any protected characteristic. If you require accommodation, please let us know. Only shortlisted candidates will be contacted.