Area Sales Manager - New Home Construction

Dream Finders Homes; Greenville (SC); On-site; USD 70,000 - 100,000; Full time

Job summary

Dream Finders Homes in Greenville, SC, seeks a Sales Manager to lead a high-performing new home sales team and deliver strong margins. You will staff, train, motivate, and align the division with operating teams to hit aggressive goals on schedule.

Ideal candidates have a proven track record in homebuilding sales, coaching and CRM-management experience, plus a valid real estate license and a strong customer-centered approach.

Qualifications

• Experience in new home sales and guiding sales teams to meet goals.
• Proven coaching ability for high and low performers with structured feedback.
• Strong interpersonal, verbal and written communication skills.
• Proficient with CRM systems and data entry processes.
• Real estate license required; valid driver’s license.

Responsibilities

• Coach and develop the sales team through role-playing and interactive discussion.
• Oversee CRM usage and ensure accurate, timely data entry and engagement.
• Recruit and interview sales agents and assistants; identify high-potential candidates.
• Set clear performance expectations and monitor goals across the team.
• Analyze market data from competitor communities and share insights with management.
• Collaborate with community sales agents and division management to forecast sales and plan closing schedules.
• Develop and execute strategic marketing plans for each community.
• Build positive relationships with the realtor community.
• Perform other duties as assigned.

Skills

New home sales

Coaching

CRM expertise

Interpersonal communication

Team leadership

Education

Real estate license

College degree preferred

Tools

CRM

Microsoft Excel

Outlook

Job description

Summary Of Position

The primary role of the Sales Manager is responsible for managing assigned area's sales performance, enhancing margin efforts and assembling a best-in-class sales team. Responsibilities include staffing, training and motivating the sales team and working closely with the division's operating team to ensure that goals are met in a timely manner. This role is a great opportunity for a new home sales manager with a proven record of accomplishment to join one of the nation's largest and most-respected homebuilders.

• Coaches, role-playing and interactive discussion, both informally and formally
• Evaluates each sales agent as they prepare/maintain sales office environment and model homes, interact with prospective buyers, describe the unique customer value proposition, and enter/track information in CRM in an effort to identify areas for improvement where coaching is appropriate
• Owns the CRM process and ensures engagement of the sales agents with use of the program
• Recruit and interview potential future sales agents and sales assistants by visiting competitors' sales offices on a periodic basis, formally track high-potential candidates and engaging candidates when openings arise to produce best-in-class sales force
• Ensures job expectations and periodic performance goals are clearly understood by each individual team member
• Recognizes top performers and leverages strengths in a strategic fashion to promote positivity and encourage constructive behaviors
• Proactively monitors and engages poor performers to develop weaker areas and, if necessary, moves people out when performance does not improve
• Visits competitor communities to gather market data and intelligence (e.g. pricing, product specifications, release and sales information, incentives, lot premiums, options, etc.) and provides summary reports to management
• Works collaboratively with individual community sales agents and division management to determine sales forecasts and closing schedules
• Work with sales counselor and division leadership to create and carry out a strategic marketing plan for each community
• Work collaboratively with sales agents to develop and maintain positive relationships with the realtor community
• Perform all other duties as assigned.

Summary Of Position

The primary role of the Sales Manager is responsible for managing assigned area's sales performance, enhancing margin efforts and assembling a best-in-class sales team. Responsibilities include staffing, training and motivating the sales team and working closely with the division's operating team to ensure that goals are met in a timely manner. This role is a great opportunity for a new home sales manager with a proven record of accomplishment to join one of the nation's largest and most-respected homebuilders.

Essential Duties And Responsibilities

• Coaches, role-playing and interactive discussion, both informally and formally
• Evaluates each sales agent as they prepare/maintain sales office environment and model homes, interact with prospective buyers, describe the unique customer value proposition, and enter/track information in CRM in an effort to identify areas for improvement where coaching is appropriate
• Owns the CRM process and ensures engagement of the sales agents with use of the program
• Recruit and interview potential future sales agents and sales assistants by visiting competitors' sales offices on a periodic basis, formally track high-potential candidates and engaging candidates when openings arise to produce best-in-class sales force
• Ensures job expectations and periodic performance goals are clearly understood by each individual team member
• Recognizes top performers and leverages strengths in a strategic fashion to promote positivity and encourage constructive behaviors
• Proactively monitors and engages poor performers to develop weaker areas and, if necessary, moves people out when performance does not improve
• Visits competitor communities to gather market data and intelligence (e.g. pricing, product specifications, release and sales information, incentives, lot premiums, options, etc.) and provides summary reports to management
• Works collaboratively with individual community sales agents and division management to determine sales forecasts and closing schedules
• Work with sales counselor and division leadership to create and carry out a strategic marketing plan for each community
• Work collaboratively with sales agents to develop and maintain positive relationships with the realtor community
• Perform all other duties as assigned.

Experience, Skills, Knowledge

• Knowledge and experience of new home sale, escrow, lending and sales training
• Exceptional interpersonal, verbal and written communication skills
• Demonstrated ability to coach both high and low performers in a structured and motivational fashion; comfortable role-playing
• Proficient in Microsoft applications, including Word, Excel, and Outlook
• Real estate license required
• Valid drivers license
• 2 to 3 years' experience in the homebuilding industry.
• Lasso experience is a plus
• College degree preferred
• Experience working in a similar role strongly preferred

Work Environment

• The work environment is representative of an office/field setting
• The noise level in the work environment is usually quiet to moderate
• Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Physical Demands

While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies. In addition, the employee is occasionally required to stand, walk, lift up to 25 pounds, reach with their arms and hands, and to stoop, kneel or crouch. Also, must be able to operate motor vehicle. Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

Equal Opportunity Employer

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