AREA SALES MANAGER (Multi-Channel)

A Hiring Company

Lawrenceville (VA)

On-site

USD 70,000 - 80,000

Full time

14 days+

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Benefits offered by this job

Competitive health insurance

Paid Time Off

401(k) with company matching

Tuition Reimbursement

Job summary

A reputable beverage distributor in Lawrenceville, VA seeks an Area Sales Manager to oversee sales efforts across multiple channels. You will lead a team, drive sales goals, and manage key accounts. Ideal candidates will have strong leadership, advanced selling skills, and a commitment to teamwork. The role offers competitive compensation and benefits, including health insurance and 401(k) matching.

Qualifications

Must be at least 21 years of age.
Valid VA Driver License – MVR must meet company standards.
Pass criminal background and drug screen.

Responsibilities

Maximize sales by increasing brand awareness and distribution.
Lead and motivate the sales team to achieve results.
Communicate and manage relationships with key accounts.

Skills

Advanced selling skills

Proven leadership ability

Strong communication skills

Excellent problem-solving skills

Education

High School Diploma or GED; Bachelor's preferred

Tools

MS Word

Excel

PowerPoint

Job description

Overview

Hoffman Beverage Company is a leading, local, and family-owned beverage distributor founded in 1919. We are committed to our mission to distributing the world’s best beverages through great people and genuine partnerships and to building strong, lasting relationships with customers, suppliers, and communities. Our values are TEAMWORK, ATTITUDE, PASSION, INTEGRITY, NEVER SATISFIED.

TEAMWORK – ATTITUDE – PASSION – INTEGRITY – NEVER SATISFIED

Position

This Area Sales Manager (ASM) role is responsible for the direct management and leadership of the Lawrenceville territory, containing 10 surrounding cities and towns. The ASM will manage multiple sales channels including grocery stores, convenience stores, and on-premise sales accounts. The ASM leads the direction, execution, and reporting of outcomes to ensure revenue goals are met. The ASM also leads the Sales team to identify opportunities, establish goals and objectives to deliver the business plan, manage changes, ensure new program benefits are obtained, monitor key performance metrics, and manage resources efficiently.

Responsibilities

Maximize sales of all Hoffman Beverage products in the assigned territory by increasing brand awareness, package distribution, and display opportunities.
Set the team up for success by motivating, coaching, training, and teaching how to deliver results.
Provide honest assessments of the team for efficiency and improvement, and create developmental plans to support progress and career growth.
Promote a fun, results-driven work environment that achieves results in a safe, professional, and ethical manner.
Own customer service, relationships, and growth with internal and external customers through positive, profitable selling relationships with key accounts to drive execution of plans in the market.
Utilize ABI selling tools to maximize opportunities.
Lead cross-functional collaboration with other departments to ensure shared expectations are met and exceeded.
Communicate problem areas and opportunities with respective pre-sales staff and inform Director, Grocery and/or VP of Sales of progress and deficiencies.
Establish management routines to ensure communication between account managers, with input on merchandising standards, set integrity, product supply, forecasts, and capacity efficiencies to maximize revenue.
Lead and motivate a team to deliver results through communication of goals, safety practices, deadlines, and development of team leaders/account managers via performance management and coaching.
Implement continuous improvement while maintaining customer focus and embodying company purpose and TAP-IN values.
Maintain Monthly Weekend Merchandising schedule.
Attendance at sales and management meetings is mandatory.
Must be available to attend scheduled retailer activities and participate in retailer entertainment during and after normal hours.
Performs other duties as directed.

Qualifications

High School Diploma or GED; Bachelor's preferred.
Valid VA Driver License – MVR must meet company standards.
Pass criminal background and drug screen.
Must be at least 21 years of age.

Knowledge, Skills & Abilities

Advanced selling skills.
Proven leadership ability, personnel management skills.
Excellent problem-solving and analytical solving skills.
Strong attention to detail.
5 years of progressive management experience in the beer or related industry preferred.
Basic PC skills (MS Word, Excel, PowerPoint).
Sales system experience a plus.
Ability to collaborate with others, internal and external customers.
Strong communication skills, written and verbal.

Safety and Work Environment

Take reasonable care of yourself and others; follow safety policies and use provided safety measures.
Do not interfere with or misuse work equipment; operate only if trained and authorized.
Maintain confidentiality and participate in department meetings.
Work environment includes shifts, extreme heat/cold, moving objects, outdoor work, face-to-face contact, fumes/odors, and other conditions as described.

Physical and Mental Requirements

These are the physical and mental requirements of the position; accommodations may be provided where feasible. See below for representative requirements.

Visible: Seeing
Dexterity, hand and finger use; lifting/carrying up to 90 pounds; driving; ability to walk distances; climbing as needed
Mental: Reading (simple and complex), analysis and comprehension, writing (simple and complex), basic math, clerical tasks, judgment/decision-making

What Do We Offer?

Full-time employees have access to a selection of benefits:

Competitive health insurance
Employee Wellness Program – The company pays a portion of health insurance
Dental, Vision, Life, Disability, etc.
Employee Assistance Program
Paid Time Off
401(k) with company matching
Pet Insurance
Tuition Reimbursement
Cell Phone Stipend
And more…

Equal Opportunity Employer

Hoffman Beverage Company is proud to be an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Disclaimer: The statements describe the general nature and level of work but are not exhaustive of all responsibilities, duties, and/or skills required.

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