Area Sales Manager - Florida

Folio Fine Wine Partners; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

Folio Fine Wine Partners is looking for an Area Sales Manager for Florida. This role entails leading sales execution, managing distributor relationships, and achieving sales goals. Ideal candidates will have significant experience in the wine industry, strong sales and interpersonal skills, and reside in or near Miami. The position offers competitive pay and benefits including medical, dental, and generous paid time off.

Benefits

Medical, Dental and Vision

Life insurance

401k with annual contribution

Discounts on Portfolio Wines

3 weeks and 3 days paid time off

8 Sick Days per year

Qualifications

• 5+ years of experience in the wine industry.
• Strong relationships with distributor teams.
• Proficiency with pricing and budget management.

Responsibilities

• Develop and implement effective sales strategies.
• Lead and manage relationships with distributors.
• Conduct regular market visits and promotional activities.

Skills

Relationship-building

Negotiation

Communication

Sales Skills

Data Analysis

Education

WSET certification or comparable wine education

Tools

Microsoft Excel

CRM systems

Job description

Job Details

Position Type: Full Time

Salary Range: Undisclosed

Travel Percentage: Up to 25%

Job Category: Sales

Area Sales Manager – Florida Position Summary

Folio Wine is actively seeking an Area Sales Manager (ASM) for the Florida Market, this role is responsible for leading sales execution across the entire state. The Area Sales Manager is focused on developing distributor relationships, achieving sales and distribution goals, building brand equity in the market, and managing a strategic mix of on-and off-premise accounts.

The right candidate has a proven track record in sales, within the wine and spirits industry, possesses strong relationship-building skills and a deep understanding of the Florida market. The ideal candidate will be able to work independently while also thriving as part of a collaborative team, is creative, resourceful and has excellent sales skills, communication skills and will serve as a key leader of Folio’s portfolio in the Florida Market.

Key Responsibilities:

• Develop and implement effective sales strategies with distributors and large customers, including development of pricing and programming calendars in conjunction with the marketing team.
• Lead and manage relationships with distributor teams, including sales reps, and management.
• Develop and execute annual market plans, promotional calendars, and volume targets for each state or market.
• Monitor and report on inventory levels, pricing, and programming compliance.
• Drive new points of distribution and velocity across priority brands.
• Conduct regular market work-withs, top account visits, and targeted sales blitzes.
• Maintain relationships with influential buyers, sommeliers, and retailers to strengthen Folio’s position in key accounts.
• Lead, direct and manage local team of Market Sales Managers
• Collaborate with cross-functional internal teams to align marketing, logistics, and financial strategies to market realities.
• Deliver monthly performance updates and field insights to the Sales Director and National Accounts Team.
• Be a passionate storyteller of Folio’s portfolio.
• Conduct in-market events, educational tastings, and wine dinners.
• Team up with marketing to host events that engage consumers and elevate the brand. Help create buzz in your market with local initiatives and creative programs,
• Support national brand initiatives and launch plans at the regional level.
• Plan and execute top tier supplier market visits to drive sales and demonstrate Folio market expertise to our network of global suppliers.

Qualifications:

• 5+ years of experience in the wine industry, with at least 2+ years in a multi-state or regional sales management role
• Deep understanding of the wholesale model, distributor structures, and wine market dynamics
• Strong relationships with distributor teams and top trade accounts in the territory
• Experience managing budgets, pricing, programs, and depletion reporting
• Excellent interpersonal, presentation, and negotiation skills
• Entrepreneurial mindset, with the ability to work independently and lead through influence
• Must be able to work in a fast-paced environment
• Ability to balance multiple demands, prioritize tasks, and retain clear focus
• Proficiency with Microsoft, Excel, CRM systems (BI, VIP), and data analysis tools
• WSET certification, or comparable wine education is a plus
• Willingness to travel (up to 30%) within the assigned region, national and international
• Remote office/Field Role/Occasional weekends/evenings required
• Must live in or near Miami/South FL

Benefits: Medical, Dental and Vision, Life insurance, 401k with an annual company contribution, Discounts on Portfolio Wines, Plus many other optional health benefits.

Company Paid Time Off:

• 3 weeks and 3 days
• 8 Sick Days per year with the ability to roll over and carry up to 200 hours
• 8 Holidays + 1 Floating Holiday

Who we are:

At Folio Fine Wine Partners, we believe that great wines are the result of great partnerships, with our producers, our customers, and above all, our people. Founded in 2004 by the Michael Mondavi Family, Folio was built on a vision of bringing exceptional, family-owned wines from around the world to American wine lovers. Our portfolio spans iconic estates from Italy, France, Spain, Austria, Argentina, and the United States.

Since 2020, Folio Fine Wine Partners has been proudly part of EPI Group, a family-owned French investment company renowned for its prestigious portfolio of luxury brands, including the celebrated Champagne houses Piper-Heidsieck, Charles Heidsieck, and Rare Champagne. EPI’s deep commitment to excellence and long-term partnerships strengthens Folio’s ability to grow sustainably while preserving our independent spirit.

At Folio, we value our people as our most important asset. We are committed to fostering a culture of collaboration, achievement, respect, and professional development. Our team's passion, integrity, and dedication drive everything we do — from building world-class brands to delivering outstanding service to our partners and customers.