Area Sales Manager

Geneo; Richmond (VA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401(k) plan with employer match

Job summary

Geneo United seeks an Area Sales Manager to lead sales of cutting-edge facial technology across dermatology, plastic surgery, and spa channels. You will own the full lifecycle in your territory, closing capital systems and growing recurring consumables, while training clients for optimal product adoption.

Expect frequent regional travel (60–70%), building strong relationships, and delivering growth plans that align with business goals. A performance-driven, customer-first mindset is essential.

Qualifications

• 3+ years of success in consultative, relationship-driven sales; aesthetics/medical devices a plus.
• Experience managing capital equipment and consumable sales with recurring revenue results.
• Ability to train and grow practices through planning and follow-up.
• Self-managing a territory schedule with frequent travel.

Responsibilities

• Achieve territory revenue goals by selling capital systems and driving consumable purchases.
• Build and maintain relationships with med-spas, dermatology, plastic surgery practices, and luxury spas.
• Use consultative selling to identify needs and create growth plans.
• Provide training (in-person and virtual) to customers and staff.

Skills

Consultative selling

Relationship-building

CRM proficiency

Territory management

Travel flexibility

Tools

CRM software

Job description

At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.

Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience.

Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.

Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.

The Role Summary:

Are you a closer who thrives in a fast-paced, high-reward sales environment? Geneo is seeking bold and driven Area Sales Managers to lead the charge in growing our footprint.

You’ll be responsible for selling Geneo’s cutting‑edge facial technology to Dermatologists, Plastic Surgeons, medical spas, resort spas, day spas, and all aesthetic practices across your assigned territory.

As an Area Sales Manager, you will own the full customer lifecycle in your territory: selling new Geneo systems and growing ongoing revenue through consumable products. You will build long‑term relationships, deliver training and support, and help aesthetic practices succeed with Geneo.

If you’re passionate about consultative selling, relationship‑building, and helping businesses thrive — and you’re comfortable with frequent regional travel — this role is a great fit.

If you’re energized by hustle, motivated by targets, and ready to own your territory, we want to hear from you.

Essential Responsibilities:

• Achieve territory revenue goals by selling Geneo capital systems and driving recurring consumable purchases across active accounts.
• Build and maintain strong relationships with customers, including med-spas, dermatology and plastic surgery practices, and luxury spas.
• Use a consultative approach to identify customer needs, solve challenges, and create growth plans that fit each business.
• Provide product and business training (in‑person and virtual) so customers fully adopt and benefit from Geneo solutions.
• Work with internal teams (Marketing, Customer Support, Operations) to resolve issues quickly and improve the customer experience.
• Review purchasing and usage data to forecast consumable needs, identify trends, and uncover upsell and cross‑sell opportunities.
• Develop and execute a territory plan to grow market share and improve customer retention.
• Conduct quarterly business reviews (QBRs) with key accounts to assess results and set next quarter goals.
• Maintain a consistent communication cadence through calls, emails, and in person visits.
• Represent Geneo at trade shows, industry events, and professional meetings.
• Keep accurate activity and pipeline records in a customer relationship management (CRM) system, using dashboards and reports to manage priorities.
• Meeting or exceeding assigned sales objectives on a monthly, quarterly, and annual basis.
• This role requires frequent travel within the assigned region (typically 60–70%). Evening events or occasional weekends may be required for customer training or regional meetings.

This position will support Pennsylvania, South Jersey, Northern Virginia, the Baltimore area, and Delaware. Candidates must be based in or near Harrisburg, PA; Philadelphia, PA; or Trenton, NJ. Regular travel throughout the full assigned territory is required to support business priorities, client relationships, events, and field activity.

Qualifications:

• 3+ years of success in consultative, relationship-driven sales; experience in aesthetics, dermatology, or medical devices is a plus.
• Experience managing both capital equipment sales and consumable/repeat‑purchase products, with measurable recurring revenue results.
• Proven ability to help business owners build and scale their practices through training, planning, and consistent follow‑up.
• Ability to analyze sales and usage data and translate insights into clear account strategies.
• Comfortable with frequent travel and self‑managing a territory schedule.
• Excellent communication, presentation, and organization skills with a credible, professional presence.
• Experience delivering training (virtual and in person) to customers and staff.
• Fluency with customer relationship management (CRM) tools for activity tracking, forecasting, and pipeline management. Entrepreneurial mindset with a hunter mentality and a customer‑first approach.
• Relationship builder who communicates clearly with owners, providers, and front‑desk teams.
• Goal‑oriented and disciplined; balances quick wins with long‑term growth.
• Collaborative, adaptable, and effective in a fast‑moving, high‑growth environment.
• Self‑motivated with strong follow‑through and attention to detail.

We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!

Base Salary starting at $80,000, plus unlimited commission potential — no cap on your earnings!

The range listed is just one component of Geneo’s total rewards package for our employees.

Other rewards may include annual bonuses, paid time off, and region-specific benefits.An employee’s pay position within the listed salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs.

Our Core Values: The A-B-C of Geneo

A – Alignment: We win together. You collaborate, communicate, and stay laser‑focused on shared outcomes.

B – Bend Time: Work smarter, not harder. You find creative ways to maximize efficiency and stay agile.

C – Conflict with Kindness: No BS. No drama. You address challenges directly while maintaining professionalism and empathy.

D – Data Drives Decisions: Let the numbers lead. You use insights and analytics to guide your strategy.

E – Execution is Expected: Say