Area Sales Manager

Hartizen Homes, LLC; Orlando (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Holiday pay

Medical/Dental/Vision

401K with match

Business attire

Paid time off for events

Disability coverage

Employee assistance program

Team events

Job summary

Hartizen Homes, a residential builder based in Orlando, FL, is seeking an experienced Sales Leader to drive new-home sales, coach a high-performing team, and manage the full sales cycle from prospecting to closing.

You will collaborate with Marketing, Production, and Finance to optimize pricing, incentives, and buyer experience while ensuring CRM accuracy and pipeline visibility. This role requires leadership and a passion for delivering exceptional customer service.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing, Real Estate, or related field preferred.
• Five+ years in new-home sales or residential real estate.
• Two+ years in sales leadership or management.
• Active real estate license required.
• Residential homebuilding experience preferred.
• Strong leadership and coaching skills.

Responsibilities

• Develop and execute sales strategies to reach goals.
• Lead and develop a high-performing sales team.
• Monitor KPIs: traffic, appointments, response, conversion, pricing, and activity.
• Identify gaps and coach or take corrective action.
• Recruit and onboard sales talent; provide ongoing development.
• Conduct regular meetings, coaching sessions, and performance reviews.
• Coordinate staffing for model homes, events, and coverage.
• Analyze market conditions and pricing; adjust incentives and positioning.
• Maintain accurate forecasts and report risks/opportunities to leadership.
• Ensure CRM data quality and pipeline hygiene.

Skills

Leadership

Coaching

Negotiation

Performance mgmt

Sales forecasting

Data analysis

Customer service

Conflict resolution

Education

Bachelor’s degree or related field

Job description

Who is Hartizen Homes?

Hartizen Homes is a residential construction company based in Orlando, FL with multiple communities. Innovation and comfort are the core features of each Hartizen design. Our homes highlight versatile living spaces, premium quality materials and state-of-the-art technology. We focus on spaces that inspire, smart home technology, energy efficiency, and quality guaranteed. Creating an atmosphere of excellence and exceeding a homebuyer’s expectations are just a part of our culture.

Why Hartizen?

At Hartizen, we put the needs of our customers and our employees at the heart of our business. Our mission is to deliver the highest quality homes and create lasting relationships with our customers, all while focusing on the success and well-being of our employees.

Who Are We Looking For?

If you have the desire and drive to reach your full leadership potential, and the heart to serve others, then we encourage you to explore Hartizen Homes.

Primary Responsibilities

• Develop and execute sales strategies to achieve sales, revenue, and closing goals.
• Establish clear performance expectations and hold Sales Representatives accountable for results and required activities.
• Monitor traffic, appointments, lead response, conversion rates, sales pace, cancellations, inventory, backlog, and other key performance indicators.
• Identify performance gaps and implement timely coaching, development, or corrective-action plans.
• Recruit, onboard, train, coach, and develop a high-performing sales team.
• Conduct regular model visits, sales meetings, one-on-one coaching sessions, role-playing, and performance reviews.
• Ensure appropriate staffing and model-home coverage, including weekends, holidays, special events, and employee absences.
• Analyze market conditions, buyer feedback, competitive pricing, product offerings, incentives, and financing programs.
• Recommend adjustments to pricing, premiums, incentives, product positioning, and inventory strategies.
• Maintain accurate sales forecasts and communicate risks, opportunities, and recommended actions to division leadership.
• Ensure all leads, appointments, activities, and customer communications are entered accurately and promptly into the CRM.
• Monitor lead response times, follow-up quality, prospect ratings, activity completion, and progression through the sales pipeline.
• Partner with the Marketing team to support community-specific campaigns, promotions, events, Realtor outreach, and lead-generation initiatives.
• Review marketing campaign performance, lead sources, and conversion trends to improve sales effectiveness.
• Ensure model homes, sales centers, signage, collateral, digital content, and community presentations meet company and brand standards.
• Build and maintain productive relationships with Realtors, preferred lenders, title partners, and other industry professionals.
• Monitor and review contract execution, mortgage progress, contingencies, cancellations, and closing readiness.
• Assist with the resolution of escalated customer concerns related to the sales process.
• Collaborate with Production, Marketing, Finance, and other departments to remove obstacles and provide seamless customer experience from contract through closing.
• Assist with the development and management of sales budgets and provide sales-related input for community marketing expenditures.
• Stay informed of market trends, fair-housing requirements, real estate regulations, and industry best practices.
• Perform other duties as assigned in support of division and company objectives.

Position Requirements

• Bachelor’s degree in Business, Sales, Marketing, Real Estate, or a related field preferred.
• Five or more years of new-home sales, residential real estate, or related sales experience preferred.
• Two or more years of sales leadership, coaching, or management experience preferred.
• Residential homebuilding experience strongly preferred.
• Demonstrated success achieving sales goals and improving individual or team performance.
• Leadership, coaching, negotiation, and performance-management skills.
• New-home sales, contract, mortgage financing, construction process, and closing knowledge.
• Sales forecasting, data analysis, and action planning.
• Customer-service and conflict-resolution skills.
• Active real estate license required.
• Valid driver’s license and reliable transportation required.

Benefits and Perks

• Work schedule includes weekend and holiday coverage with days off during the week.
• Paid Time Off - Credited to You 100% Upfront
• Paid Holidays
• Medical / Dental / Vision Coverage including High Deductible Health Plan
• Welcome Box
• 401K with a Company Match
• Business Attire Dress Code
• Paid Time Off for Community Team Service Events
• Voluntary Short-Term / Long-Term Disability
• Employee Assistance Program
• Paid Bonding and Recovery Leave
• Employee events such as lunches and outings to foster a positive work environment

At Hartizen Homes, we believe that work should be more rewarding than just a paycheck. Our focus is on the employees and their desire to grow as a leader and contribute to the growth and vision of the company. Our company develops leaders and empowers staff to use their gifts to impact the world through service – to our co-workers, to our clients, and to our communities. We subscribe to the mission "finding purpose through serving others", so if this speaks to you, let's connect!

Hartizen Homes is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This organization participates in E-Verify and is a drug-free workplace. Criminal background checks and drug/alcohol checks are required.