Area Sales Manager

Pacific Edge Wine & Spirits; Los Angeles (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

Pacific Edge Wine & Spirits is looking for a field-based sales representative to promote our brands throughout California. You will open new accounts, sell to retailers, and expand existing business within your territory while maintaining strong relationships with customers.

The role requires 2+ years in beverage alcohol sales, a valid CA driver’s license, and a proactive, entrepreneurial approach in a fast-paced market.

Qualifications

• Professional communication skills - email, phone & in person.
• Results driven, organized and comfortable in a fast-paced environment.

Responsibilities

• Sell and promote all Pacific Edge Wine Spirits brands through opening new accounts.
• Directly selling the product to the retail customer.
• Maintain and grow existing business within respective territory.
• Identify and capitalize on new opportunities within the market.
• Lead staff trainings and regular tastings.
• Report daily to management, utilizing CRM and attend weekly meetings.
• Spend 90% in the field calling on accounts; 10% administratively planning and following up.

Skills

Communication

Sales mindset

Team player

Self-starter

Organized

Results driven

Entrepreneurial spirit

Tools

CRM software

Microsoft Office

Job description

At Pacific Edge, we believe that great spirits are made by great people. The quality of our products

has always set us apart, but the integrity of our relationships is what continues to truly define what we

do.

The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to just

mirror other distributors throughout California but through innovation, break new ground on how a

supplier is represented and how new specialty brands are built, encompassing all facets of the

beverage alcohol business. The company’s overriding strategic objective is to move from the

traditional distributor reactionary mode to a new pro-active brand building role. Our key account call

frequency is designed to create a co-dependent relationship with our major accounts. This is

imperative to our future growth. Pro-active, creative selling, merchandising, and key account call

frequencies are certainly key in influencing key account activity. The only thing that is constant is

change, and the California marketplace is constantly changing and presenting new opportunities while

simultaneously taking away others.

Job Description:

• Sell and promote all Pacific Edge Wine Spirits brands through personally opening up new accounts;
• and directly selling the product to the retail customer.
• Work to leverage new and existing accounts to promote and sell the entire Pacific Edge Wine Spirits
• Maintaining a relentless pursuit of sales for all Pacific Edge items into major high profile on and off
• premises outlets, suggesting and creating custom programs, and doing product tastings throughout
• your designated territory.
• Maintain, protect and grow existing business within respective territory.
• Identify and capitalize on new opportunities within the market for current and future accounts.
• Be knowledgeable so you can be the “go to” representative of craft spirits for both on and off Premise
• accounts in your territory.
• Be able communicate and represent Pacific Edge Wine & Spirits core values, goals and objectives
• throughout the market.
• Be 100% compliant - to know, understand and follow California beverage alcohol laws as it pertains to
• your job in wholesale liquor sales.
• Be a source of knowledge regarding products and education for all accounts both on and off premise
• accounts.
• Lead staff trainings and regular tastings.
• Work with suppliers when they come to the market to focus on building their business as well as ours.
• Maintain and keep regular samples in good condition along with other company or supplier POS.
• Discretely communicate pricing and sales opportunities with key accounts.
• Identify and communicate competitive information in the market.
• Report daily to management, utilizing CRM and attend weekly meetings.
• 90% of the job should be spent in the field calling on accounts. The other 10% should be spent
• administratively planning your days, following up on accounts receivables, placing orders and other

Qualifications:

• Minimum 2+ years in selling within the beverage alcohol industry (sales experience required)
• Must live in territory assigned or very close
• Must own or lease a car with clean driving record and valid CA driver's license
• Proficient in Microsoft Office (Word, Excel, Outlook)
• Professional communication skills - email, phone & in person
• Results driven, organized and comfortable in a fast-paced environment
• Team player and self-starter with an entrepreneurial spirit
• Accountable and responsible with regards to the demands of the job