Area Sales Manager

Breg, Inc.; Atlanta (GA); On-site; USD 145,000 - 175,000; Full time

Benefits offered by this job

Comprehensive Benefits

PTO and holidays

Growth & Development

Equal Employment Opportunity

Job summary

Breg, Inc. is seeking an Area Sales Manager in Atlanta, GA to lead a sales team and execute territory plans that drive revenue and growth. You will collaborate with marketing, pricing, and regional leadership to ensure successful product launches and market expansion.

The role requires strong leadership, strategic planning, and a deep understanding of healthcare sales dynamics, with a focus on customer satisfaction and cross-functional collaboration.

Qualifications

• Bachelor's degree in business, marketing or related field.
• Minimum 5 years of B2B sales experience in the medical device industry.
• Experience leading geographically dispersed sales teams.
• Proficiency with CRM and PowerBI.

Responsibilities

• Drives achievement of area revenue, utilization, and growth objectives through sales strategies and territory plans.
• Coaches and supports Sales Representatives to drive new business and customer retention.
• Monitors KPIs, forecasts, and market trends to identify opportunities and action plans.
• Ensures accurate reporting and CRM utilization to guide decisions.

Skills

B2B sales

Leadership

Strategic planning

Communication

Healthcare industry knowledge

Education

Bachelor's Degree in business/marketing or related field

Tools

PowerBI

CRM systems

Oracle

Job description

Join Our Team and Keep Moving Forward with Breg!

At Breg, we are dedicated to advancing orthopedic solutions that enhance the lives of patients and support healthcare professionals. As a leader in the orthopedic industry, we provide innovative products, consulting, technology, and services that help people move forward with confidence.

We are currently seeking an Area Sales Manager in Atlanta, GA. If you thrive in a dynamic environment where innovation and impact go hand in hand, this is the opportunity for you.

Who You Are

You are a forward-thinking professional who values collaboration, innovation, and making a meaningful difference. You bring expertise in the ability to plan, execute, control and deliver. Must be an effective communicator both in writing and verbally.

What You'll Do

Business Development & Revenue Growth

• Drives achievement of area revenue, utilization, and growth objectives through effective execution of sales strategies and territory plans.
• Supports implementation of regional and corporate initiatives, including product launches, Impact program expansion, National Account partnerships, marketing campaigns, and other strategic priorities.
• Provides coaching, strategic direction, and resources to support Sales Representatives in driving new business acquisition, customer retention, utilization growth, and expansion of Breg's products and services through value-based selling approaches.
• Reviews key performance indicators (KPIs) including sales pipeline activity, utilization trends, new business development, forecasting, customer retention, and profitability metrics.
• Analyzes market trends, customer needs, competitive activity, and territory performance to identify opportunities and develop action plans that drive area growth.
• Supports pricing discipline by coaching Sales Representatives on pricing strategies and ensuring compliance with established pricing guidelines.
• Ensures accurate and timely reporting of sales activities, forecasts, territory opportunities, customer interactions, and market intelligence.
• Drives consistent utilization of Customer Relationship Management (CRM), PowerBI, and other reporting tools to monitor business performance, identify opportunities, and support informed decision-making.

Sales Leadership

• Leads, coaches, mentors, and develops a team of Sales Representatives to maximize sales performance, customer satisfaction, and territory growth.
• Provides ongoing field support through ride-alongs, joint customer visits, business reviews, and coaching sessions to strengthen selling skills, product knowledge, and consultative sales capabilities.
• Establishes clear performance expectations and drives accountability for sales goals, activity metrics, pipeline management, customer engagement, CRM utilization, and operational requirements.
• Conducts regular performance discussions, territory reviews, and development planning sessions to identify opportunities, remove barriers, and improve results.
• Ensures team members maintain the technical, clinical, and commercial competencies required to effectively represent Breg's products, programs, and services.
• Serves as a resource and escalation point for Sales Representatives by providing guidance on account strategies, customer challenges, competitive situations, and complex sales opportunities.
• Monitors and manages expenditures for assigned area to ensure alignment with budgetary
• Leadership responsibilities include the selection, development, performance management and continuous recalibration of staff; ensures appropriate staffing levels and resource allocation; performs administrative tasks associated with timekeeping, pay, performance, policy administration and other matters related to
• Assesses staff and provides timely and consistent feedback regarding technical proficiency and effectiveness. Provides constructive feedback, guidance, and reinforcement to employees regarding job Works with staff to identify work goals and create individual development plans. Evaluates training programs to ensure content meets staff needs.

Customer Relationship Management

• Supports Sales Representatives in developing and maintaining relationships with key customers, physicians, administrators, practice managers, and other healthcare stakeholders.
• Participates in strategic customer meetings, business reviews, and executive-level discussions as needed to support business growth and customer retention.
• Serves as an escalation point for customer concerns and works collaboratively across departments to ensure timely and effective resolution.
• Responsible for ensuring exceptional customer and patient experiences throughout the assigned

Operational Excellence

• Assists with territory alignment assessments, resource planning, and market coverage
• Supports inventory management, compliance initiatives, operational consistency, and customer service standards throughout the assigned area.
• Collaborates with Marketing, Impact Solutions, Revenue Cycle Management, Field Service, Field Inventory, Product Management, and other internal partners to achieve business objectives.
• Participates in trade shows, customer events, regional meetings, and industry association activities as

Other

• Adheres to all Breg policies, standard operating procedures (SOPs), applicable healthcare regulations, including Health Insurance Portability and Accountability Act (HIPAA) and Food and Drug Administration (FDA) requirements, as well as policies and procedures of the assigned customer account.
• Responsible for behaving in a professional manner both internally and externally in relationships that positively impact the company's reputation and comply with the company's policies and practices. Responsible for being accountable and committed to demonstrating cultural beliefs and achieving the key results of the
• Responsible for promoting Breg's culture within the organization using established tools such as storytelling, providing focused feedback, and The performance of the position is aligned with the culture of commitment and accountability, following the steps of: See it, Own it, Solve it, and Do it.

What You Bring

• Bachelor's Degree in business, marketing or related field required. Experience may be considered in lieu of education.
• Minimum 5 years of progressive business-to-business (B2B) sales experience in the medical device industry, preferably orthopedics, durable medical equipment (DME), sports medicines, orthotic and prosthetic (O&P) with a proven history of success required.
• Minimum of 1 year of experience leading and managing geographically dispersed direct and independent sales teams required.
• Proven ability to effectively develop and maintain relationships and with people across all levels and
• Experience with standard workflows and procedures in orthopedic clinics or physician offices
• Knowledge of orthopedic bracing and supply products, as well as the applicable procedures for utilization, is
• Proficiency in developing and executing revenue growth
• Understanding of healthcare reimbursement and insurance processes
• Experience with Oracle, CRM, and PowerBI strongly
• Computer proficient to include web browser/internet search, Microsoft Outlook, Word, Excel, Teams, Project and Power Point capabilities. Technical competence includes the ability to learn new software and systems.
• Experience using artificial intelligence productivity tools such as Microsoft Copilot, ChatGPT, or Claude

Why Breg?

At Breg, we invest in our people and culture. We offer:

• Comprehensive Benefits: Medical, dental, vision, disability, and life insurance, effective the first of the month after hire.
• Work-Life Balance: Paid Time Off (PTO) and company-paid holidays.
• Growth & Development: Opportunities for professional advancement within a company that values your contributions.
• Commitment to Diversity & Inclusion: Breg is proud to be an Equal Employment Opportunity employer, fostering a diverse and inclusive workplace.
• For more information regarding Company benefits, please see https://www.breg.com/benefits

Compensation

Base Salary $145,000-$175,000 USD annually plus commission. Actual compensation is determined by factors such as experience, skills, and business needs. This range reflects the minimum and maximum target range for new hire base salary/pay across all US locations. Actual pay is based on many factors unique to each candidate, including but not limited to geographical location, work experience, skill set, relevant trainings and certifications, and business needs. The base pay range is subject to change and may be modified in the future.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.