Area Sales Leader - Southwest Region

Pye-Barker Fire & Safety, LLC; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Excellent pay

Medical, dental, vision

Company paid life insurance

Company paid short-term disability

401K with employer match

Paid vacation and company holidays

Training and Career Development

Company vehicle (if job applicable)

Immediate qualification for the ALL In

Ownership Plan for all eligible full‑t

Job summary

Pye-Barker Fire & Safety is seeking an Area Sales Leader for the Southwest Region to drive revenue growth and market expansion. You will lead, coach, and develop branch sales teams across multiple locations, translating goals into actionable plans and mentoring sellers in a customer-focused selling culture.

In this role you will partner with Branch Managers and leadership to set annual targets, monitor performance, and build strong relationships with key customers and partners while traveling

Qualifications

• Proven success leading and coaching field sales teams.
• Experience developing market expansion and revenue growth plans.
• Strong collaboration with cross-functional leaders.
• Ability to travel regularly within the Southwest region.

Responsibilities

• Lead and develop branch sales teams across multiple locations.
• Partner with Branch Managers to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals and targets.
• Translate annual goals into actionable territory, branch, and individual plans.
• Provide ongoing coaching, mentoring, and performance feedback to ensure targets are met.
• Monitor progress through performance reviews, pipeline evaluations, and sales metrics.
• Foster accountability by recognizing high performance and addressing gaps.
• Conduct regular ride-alongs, sales observations, and coaching sessions.
• Analyze sales performance metrics and implement improvement plans.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of sales processes, CRM utilization, and forecasting.
• Build and maintain relationships with key customers and partners.
• Collaborate with Operations, Marketing, HR, Finance to deliver great customer experiences.
• Monitor market trends and competitive activity to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning.
• Travel regularly between branch locations to support teams.

Skills

Leadership

Coaching

Sales strategy

Territory management

Team development

Customer relationship management

Job description

Area Sales Leader for the Southwest Region

Make a difference, protect lives, and achieve your dreams. Build your career with the industry-leading fire, life safety and security company.

The Area Sales Leader for the Southwest Region is responsible for leading, coaching, and developing branch sales teams to achieve revenue growth, market expansion, and customer acquisition objectives. This role partners closely with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve sales performance, and foster a culture of accountability and customer-focused selling. The Area Sales Leader provides strategic direction while maintaining an active presence in the field to coach sellers, strengthen customer relationships, and identify growth opportunities across the assigned territory.

Essential Duties & Responsibilities

• Lead and develop branch sales teams across multiple locations within the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
• Translate annual sales goals into actionable territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to ensure sales professionals and branch teams achieve established goals and targets.
• Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
• Foster a culture of accountability by recognizing high performance and addressing performance gaps through coaching and development.
• Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales performance metrics and implement action plans to improve individual and team results.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
• Build and maintain relationships with key customers, strategic partners, and community organizations.
• Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning initiatives.
• Travel regularly between branch locations to support sales teams and business objectives.

Benefits and Perks:

• Excellent pay
• Medical, dental, vision
• Company paid life insurance
• Company paid short-term disability
• 401K with employer match
• Paid vacation and company holidays
• Training and Career Development
• Company vehicle (if job applicable)
• Immediate qualification for the ALL In Ownership Plan for all eligible full-time employees

Our Commitment:

Pye-Barker is built on four core values – customer-bias, trust, respect, and commitment – that serve as the north star for how we conduct business within our community and across our branches. As a group, we promise to do what’s right by our customers, community, and one another, each and every day.

Our EEO Statement:

Pye-Barker Fire & Safety is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, military service and veteran status, or any other characteristic protected by applicable law.

More About Us

Since 1946, we have been an industry leader with a reputation for putting our customers and our people first.

We strive to serve our communities by keeping businesses, families, and neighbors safe from fire, life safety, and security risks. Our values serve as the foundation for our culture -they're how we treat our customers and each other.

We promise to make recommendations that are always in the best interest of our customers and provide service that's responsive and dependable, every time. You can count on us to care for you - our customer - as we care for each other. We have the utmost appreciation for this industry and each other, and are proud to be working together to help our customers and neighbors protect what they've built.

We're committed to quality craftsmanship, quick response and taking care of our team members and our customers like family.