Area Sales Leader - Northeast Region

Pye-Barker Fire & Safety; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Excellent pay

Medical, dental, vision

Company paid life insurance

Company paid short-term disability

401K with employer match

Paid vacation and company holidays

Training and Career Development

Company vehicle (if job applicable)

ALL In Ownership Plan eligibility

Job summary

Pye-Barker Fire & Safety is seeking an Area Sales Leader to guide and develop branch sales teams across multiple locations within the assigned territory. The role partners with Branch Managers and regional leadership to set local market strategies, annual goals, and performance plans while coaching field sellers to strengthen customer relationships and drive growth.

The position requires active field presence, effective coaching, and accountability to deliver revenue targets, market expansion,

Responsibilities

• Lead and develop branch sales teams across multiple locations within the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Collaborate with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for branches and teams.
• Translate annual goals into territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to reach goals and targets.
• Monitor progress through reviews, pipeline evaluations, and sales metrics with corrective actions when needed.
• Foster accountability by recognizing top performers and addressing gaps via coaching.
• Conduct ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales data to drive improvements in individual and team results.
• Recruit and onboard high-performing sales talent and ensure CRM and forecasting standards.
• Build relationships with key customers and partners, collaborating with other departments to enhance customer experience.

Skills

Leadership

Coaching

Sales strategy

CRM utilization

Forecasting

Team development

Budgeting

Job description

Make a difference, protect lives, and achieve your dreams. Build your career with the industry-leading fire, life safety and security company.
The Area Sales Leader is responsible for leading, coaching, and developing branch sales teams to achieve revenue growth, market expansion, and customer acquisition objectives. This role partners closely with Branch Managers, Branch Sales Leaders, and operational leadership to execute company sales strategies, improve sales performance, and foster a culture of accountability and customer-focused selling. The Area Sales Leader provides strategic direction while maintaining an active presence in the field to coach sellers, strengthen customer relationships, and identify growth opportunities across the assigned territory.

Essential Duties & Responsibilities

• Lead and develop branch sales teams across multiple locations within the assigned territory.
• Partner with Branch Managers and Branch Sales Leaders to develop and execute local market sales strategies.
• Partner with executive and regional leadership to establish annual sales goals, revenue targets, and performance objectives for assigned branches and sales teams.
• Translate annual sales goals into actionable territory, branch, and individual performance plans.
• Provide ongoing coaching, mentoring, and performance feedback to ensure sales professionals and branch teams achieve established goals and targets.
• Monitor progress against annual goals through regular performance reviews, pipeline evaluations, and sales metrics, implementing corrective action plans when needed.
• Foster a culture of accountability by recognizing high performance and addressing performance gaps through coaching and development.
• Conduct regular ride-alongs, sales observations, pipeline reviews, and coaching sessions.
• Analyze sales performance metrics and implement action plans to improve individual and team results.
• Recruit, interview, onboard, and develop high-performing sales talent.
• Ensure consistent execution of company sales processes, CRM utilization, and forecasting expectations.
• Build and maintain relationships with key customers, strategic partners, and community organizations.
• Collaborate with Operations, Marketing, HR, Finance, and other departments to deliver an exceptional customer experience.
• Monitor market trends, competitive activity, and customer needs to identify growth opportunities.
• Assist with budgeting, territory planning, and annual sales planning initiatives.
• Travel regularly between branch locations to support sales teams and business objectives.

Benefits And Perks

• Excellent pay
• Medical, dental, vision
• Company paid life insurance
• Company paid short-term disability
• 401K with employer match
• Paid vacation and company holidays
• Training and Career Development
• Company vehicle (if job applicable)
• Immediate qualification for the ALL In Ownership Plan for all eligible full-time employees

Our Commitment

Pye-Barker is built on four core values – customer-bias, trust, respect, and commitment – that serve as the north star for how we conduct business within our community and across our branches. As a group, we promise to do what's right by our customers, community, and one another, each and every day.

Our EEO Statement

Pye-Barker Fire & Safety is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, pregnancy, sexual orientation, gender identity, gender expression, genetic information, disability, military service and veteran status, or any other characteristic protected by applicable law.