Area Sales Director, Midwest

Nourish; New York (NY); Remote; USD 180,000 - 240,000; Full time

Job summary

Nourish is scaling its national field sales leadership and seeks an Area Director for Provider Partnerships to lead five regions, each with a Regional Manager and about eight Managers. You will build a scalable coaching system and drive disciplined execution across regions.

You will partner with health system leaders, translate strategy into regional playbooks, measure performance with input metrics, and help Nourish grow while maintaining a patient-first culture.

Qualifications

• Experience building teams at scale in field-based roles.
• Track record managing managers and developing leaders.
• Healthcare partnerships exposure at senior levels is a plus.

Responsibilities

• Hire, coach, and develop PPRMs through 1:1s and talent reviews.
• Ensure regional execution with shared standards across performance, territory, coaching, and hiring.
• Translate strategy into field action plans with defined KPIs and ownership.
• Conduct regular field time to observe coaching and provide targeted feedback.
• Lead enterprise health system partnerships with cross-functional partners.
• Build scale and culture, identifying emerging leaders and promoting talent.
• Align field and HQ to surface patterns and unblock blockers.

Skills

Leadership

People management

Hiring and coaching

Strategic planning

Cross-functional collaboration

Healthcare partnerships

Job description

Remote (US-Based) | ~1-2x/month travel

Nourish is rapidly scaling our national field sales (partnerships) organization, and we need leaders with experience building teams at scale. The Provider Partnerships Area Director will lead five regions, each comprised of one Provider Partnerships Regional Manager (PPRM) and approximately 8 Provider Partnerships Managers (PPMs).

Your role: build a system of great PPRMs who consistently develop high-performing PPM teams, execute with discipline, and scale our field motion with rigor and care.

In addition, this role plays a critical part in engaging, supporting, and delivering our largest health system partnerships - partnering closely with PPRMs, PPMs, and cross-functional leaders to drive adoption, deepen relationships, and represent Nourish with credibility at senior clinical and operational levels.

You'll translate national strategy into repeatable regional execution, turn insights from the field into action for the broader organization, and play a decisive role in how we grow, hire, coach, and win.

What You’ll Do

Build and Scale a High-Performing Field Organization

• Hire, coach, and develop PPRMs through disciplined 1:1s, talent reviews, and operating rhythms - setting and upholding a clear bar for managerial excellence, accountability, and judgment.
• Ensure consistent regional execution by holding PPRMs to shared standards across performance management, territory strategy, coaching quality, and hiring/ramp - and by driving adoption of core field systems (onboarding, playbooks, dashboards, and input metrics).
• Translate strategy into execution by converting cross-functional priorities into clear, field-ready action plans with defined KPIs, timelines, and ownership at the PPRM level.
• Pressure-test performance in the field through regular field time with PPRMs - observing coaching, reinforcing expectations, and delivering targeted, skills-based feedback.
• Support and help lead enterprise health system partnerships, collaborating with PPRMs, PPMs, and internal partners to drive adoption, expansion, and long-term success, and engaging directly with health system leadership as needed to guide strategy and unblock challenges.
• Act as the connective tissue between field and HQ, partnering closely with Enablement, Ops, Growth Strategy, Product, Clinical, and Marketing to surface patterns, remove systemic blockers, and scale what works.
• Build for scale and culture, identifying emerging leaders, owning high-bar hiring and promotion decisions, and fostering a patient-first culture that attracts and retains top talent.

What Success Looks Like

This is a high-leverage, outcomes-driven leadership role. You'll deliver:

• PPRMs who consistently operate against clear performance standards and run their regions through systems, not intuition
• Strong, predictable adoption of input metrics and territory discipline across all regions
• Successful onboarding, adoption, and expansion of large health system partners, supported by tight coordination between field and HQ
• Fast, high-fidelity execution of new playbooks, initiatives, and strategic rollouts
• A deep bench of future leaders ready to step into expanded scope as Nourish scales
• Tight feedback loops between field and the broader organization that increase speed, focus, and execution quality

This Role Is a Great Fit If You…

• Are driven by transforming healthcare through better nutrition, with a patient-first mindset
• Thrive as a builder in fast-scaling, ambiguous environments and enjoy creating structure
• Are a manager-of-managers with a track record of developing strong leaders
• Believe great performance comes from clarity, systems, and consistent execution
• Have experience managing managers in a high-growth, field-based sales organization (healthcare strongly preferred)
• Bring exposure to large, complex health system or enterprise partnerships and are comfortable in senior-level external conversations
• Demonstrate strong talent judgment, including hiring, promoting, and performance-managing leaders with fairness and decisiveness
• Communicate clearly and partner cross-functionally to turn strategy into simple, repeatable execution