Area Sales Director

Vitalcaring-Group; Lakeland (FL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k) with Company Match

Employee Referral Program

Prepaid Legal Plans

Identity Theft Protection

Job summary

VitalCaring in Lakeland, FL seeks an Area Sales Director to lead a growing sales team in home health and hospice services, driving market growth and patient access. You will recruit, coach, and retain talent while implementing regional strategies and ensuring alignment with company goals.

You will mentor team members, collaborate with branch leadership, and own sales objectives to deliver measurable results in a dynamic, mission-driven health care environment.

Qualifications

• College degree, valid state driver's license, and reliable transportation.
• One year of home health or healthcare sales experience.
• Knowledge of business and fiscal management, governmental regulations, and accreditation standards.

Responsibilities

• Recruit, hire, develop and retain a high-performing sales team up to 12 members.
• Utilize tools and market knowledge to understand market dynamics and identify productive sources of growth.
• Develop market-specific sales strategies in conjunction with your supervisor and work through your team to execute on these strategies.
• Actively engage with each team member through one-on-one mentoring to help them grow and develop their territory and their professional skills.
• Collaborate closely with branch leadership to address issues, overcome obstacles, improve service levels and expand growth potential.
• Nurture a culture of accountability and teamwork.
• Embrace ownership of sales objectives.

Skills

Leadership

Team motivation

Crucial conversations

Competitive mindset

Execution-oriented

Accountability for results

Education

College degree

Job description

Join VitalCaring – Where Your Passion Changes Lives!

Are you looking for a career where compassion meets purpose? At VitalCaring, we’re more than a homehealth and hospice provider—we’re a family that supports, inspires, and uplifts both our patients and ourteam members.

Who We Are

Founded in 2021, VitalCaring has grown into a leading provider of home health and hospice services, with over 100 locations across the country. We are committed to fostering a culture of support, growth, and excellence for our team that is the backbone of how we ensure we deliver exceptional patient care.

Why Choose VitalCaring?

• Drive Innovation. Deliver Impact - Join a mission-driven team where your work directly contributes to advancing patient care. As a key player in a forward-thinking healthcare organization, you’ll represent innovative solutions that truly make a difference for patients and families—today and into the future


• Make a Meaningful Impact – Help patients and families navigate their healthcare journey with compassion and dignity.


• Thrive in a Supportive Team – Work with a team who genuinely care and invest in your success.


• Grow Your Career – Take advantage of advanced training, mentorship, and career development opportunities.


• Competitive Pay & Benefits – Be rewarded for your dedication and expertise with a compensation package that truly reflects your value. Our benefits are thoughtfully designed to support your well-being—offering the flexibility, security, and resources you need to thrive both at work and in life. We celebrate success at every level, with meaningful recognition for both individual contributions and team achievements.

Financial & Legal

• 401(k) with Company Match


• Employee Referral Program


• Prepaid Legal Plans


• Identity Theft Protection

As the Area Sales Director, you will:

• Recruit, hire, develop and retain a high-performing sales team that can grow to up to 12 team members


• Utilize tools and market knowledge to understand market dynamics and identify productive sources of growth


• Develop market specific sales strategies in conjunction with your supervisor and work through your team to execute on these strategies


• Actively engage with each team member through one-on-one mentoring to help them grow and develop their territory and their professional skills


• Collaborate closely with branch leadership to address issues, overcome obstacles, improve service levels and expand growth potential


• Nurture a culture of accountability and teamwork


• Embrace ownership of sales objectives

Skills for Success

• Love leading, motivating and inspiring people


• Confront crucial conversations with confidence and deliver with compassion


• Competitive and growth oriented with a deep desire to win


• Solution-driven, execution-oriented, and responds with urgency


• Enthusiastic about being accountable for delivering measurable results within agreed timelines

Experience to Deliver on our Mission

• College degree, valid state driver's license, and reliable transportation.


• One year of home health or healthcare sales experience.


• Knowledge of business and fiscal management, governmental regulations, and accreditation standards.

All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic. Candidates are evaluated based on job-related qualifications, skills, and business needs.