Area Marketing Lead: Community Growth & Sponsorships

Raising Cane's; Louisville (KY); On-site; USD 70,000 - 90,000; Full time

Job summary

Raising Cane’s is seeking an Area Leader of Marketing to drive local marketing for the Louisville/Lexington area. The role focuses on markets, community partnerships, sponsorships, and on-site branding in a fast-paced restaurant environment.

The ALM will create annual marketing plans, manage sponsorships, and lead opening-day activities for new restaurants while collaborating with BU teams and the Restaurant Support Office. Willingness to travel and engage communities is essential.

Qualifications

• 3+ years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Able to travel up to 80% within the designated area and live within the assigned area
• Able to work nonstandard hours, including nights and weekends, to support events and activities that promote the brand and restaurants within the market
• Bachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role

Responsibilities

• Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plans
• Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community
• Spends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated area
• Leads on- and off-site market-level activities that support the brand and local community
• Oversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request system
• Creates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluations
• Leads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing support
• Manages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefits
• Directly supports restaurants within the area with all marketing-related activities and questions
• Enforces Raising Cane’s brand standards and marketing philosophies within the restaurant and market
• Supports activations and activities planned at the support office level as needed
• Prepares weekly, monthly, and quarterly business reports detailing the impact of marketing activities
• Provides feedback to the RSO on campaigns, programs, and tools

Skills

Marketing experience

Field marketing

Communication skills

Microsoft Office

Time management

Education

Bachelor's degree

Tools

Excel

PowerPoint

Word

Job description

Raising Cane’s is seeking an Area Leader of Marketing to drive local marketing for the Louisville/Lexington area. The role focuses on markets, community partnerships, sponsorships, and on-site branding in a fast-paced restaurant environment.

The ALM will create annual marketing plans, manage sponsorships, and lead opening-day activities for new restaurants while collaborating with BU teams and the Restaurant Support Office. Willingness to travel and engage communities is essential.