Area Marketing Executive

Dolly Parton’s Stampede; Pigeon Forge (TN); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

401(k) retirement plan with company-m​

Health benefits including medical, d​

Vacation and holiday pay

Company-paid life and AD&D insurance

Company-paid short-term disability

Job summary

World Choice Investments LLC is seeking an Area Marketing Executive to represent Dolly Parton’s Stampede, Pirates Voyage, Hatfield & McCoy Dinner Feud, Titanic Museum Attraction, Comedy Barn Theater, and Frizzle Chicken Café across an assigned territory in Sevier County, TN.

You will build relationships with tourism and hospitality partners and coordinate promotional programs to boost awareness and ticket sales.

Qualifications

• Valid driver's license and proof of automobile insurance for frequent travel.
• Proficiency in Microsoft Office and basic reporting tools.
• Strong interpersonal, communication, presentation, and organizational skills.
• Ability to manage a territory independently and meet reporting deadlines.
• Availability for occasional evenings, weekends, holidays, and events.

Responsibilities

• Territory visits and brochure distribution across assigned properties.
• Identify opportunities for promotional partnerships and referrals.
• Build relationships with hotels, attractions, restaurants, and visitor centers.
• Attend chamber and industry meetings to strengthen community relationships.
• Submit weekly activity and territory reports.

Skills

Interpersonal skills

Communication

Presentation skills

Organizational skills

Tools

Microsoft Office

Job description

Company: World Choice Investments LLC

Travel Requirements: Frequent local territory travel

Department: Marketing

Positions Supervised: None

FLSA Status: Non-Exempt

Reports To: Marketing Manager

Job Status: Full-Time

Location: Pigeon Forge, TN / Assigned Territory

Position Summary

World Choice Investments LLC is seeking an outgoing, relationship-driven Area Marketing Executive to represent Dolly Parton's Stampede, Pirates Voyage, Hatfield & McCoy Dinner Feud, Titanic Museum Attraction, Comedy Barn Theater, and Frizzle Chicken Café throughout an assigned territory in the Sevier County area.

This position builds and maintains relationships with tourism and hospitality partners, manages brochure distribution and property visits, coordinates promotional programs, and helps increase awareness, referrals, and ticket sales.

The ideal candidate is self-motivated, organized, personable, and comfortable managing a field-based territory independently while communicating consistently with the Marketing Manager.

Key Responsibilities

Territory Visits & Brochure Distribution

Set up and maintain brochure distribution points and coordinate distribution centers, including BDS, BRG, and Dollywood; monitor distribution companies to help ensure racks remain stocked.

Conduct regularly scheduled in-person visits to participating properties to replenish brochures and confirm marketing materials and promotional messaging meet brand standards.

Maintain accurate daily records of route visits, contacts, activities, and marketing materials using assigned reporting tools.

Visit assigned State Welcome Centers monthly.

Partnership Development & Sales Promotion

Identify opportunities for new promotional partnerships and referrals that support ticket sales and brand awareness.

Build and maintain relationships with hotels, attractions, restaurants, retail stores, visitor centers, ticket outlets, and other tourism businesses.

Coordinate property intercept and outreach programs, including Hospitality Night Shows, the Area Marketing Partner Program, gift deliveries, community events, and parades.

Develop and carry out assigned-territory marketing strategies that support ticket sales and brand awareness.

Reporting, Events & Territory Management

Attend assigned Chamber, Hospitality Association, Business After Hours, and other meetings and networking events to strengthen community relationships.

Keep the Marketing Manager informed of relevant market events, partnership opportunities, and territory developments.

Submit weekly reports each Friday morning covering the previous week and plans for the week ahead.

Manage an assigned territory independently, work at a rapid pace, and maintain an ethical, professional approach to all business relationships.

Teamwork & Organizational Support

Work collaboratively with team members, managers, and other departments to support organizational goals.

Maintain professional and effective communication with employees, leadership, guests, vendors, and others as applicable.

Demonstrate flexibility and a willingness to assist with changing operational and business needs.

Support a positive, respectful, and professional work environment.

Perform other duties and responsibilities as assigned based on business and operational needs.

Guest & Employee Experience

Provide professional, courteous, and responsive service to guests, employees, and others as applicable to the position.

Demonstrate behaviors consistent with the organization's commitment to creating a positive guest and employee experience.

Communicate effectively and professionally with individuals at all levels of the organization.

Represent the company and assigned location or department in a positive and professional manner.

Safety & Compliance

Follow applicable company policies, procedures, safety requirements, and departmental guidelines.

Maintain a safe, clean, and professional work environment.

Promptly report safety concerns, workplace incidents, or other concerns to appropriate management.

Complete required training and maintain any certifications, licenses, or credentials required for the position.

Protect confidential or sensitive company, employee, and guest information as applicable to the position.

Required Qualifications

Valid driver's license and proof of automobile insurance required for frequent travel throughout the assigned territory.

Proficiency in Microsoft Office, email, and basic reporting tools.

Strong interpersonal, communication, presentation, and organizational skills.

Ability to manage a territory independently, maintain accurate activity records, and meet recurring reporting deadlines.

Availability for occasional evenings, weekends, holidays, and special events as required.

Ability to work effectively both independently and as part of a team.

Strong organizational skills with the ability to manage assigned responsibilities and priorities.

Ability to maintain professionalism in a fast-paced and changing work environment.

Ability to meet the scheduling and attendance requirements of the position.

Preferred Qualifications

Experience in tourism, hospitality, attraction marketing, sales, or relationship-based community outreach is preferred.

Experience managing a route, field territory, brochure distribution, or business-to-business partnerships is preferred.

Knowledge, Skills & Abilities

The successful candidate should demonstrate:

• Communication – Communicates clearly, professionally, and respectfully with others.
• Teamwork – Works collaboratively and contributes to a positive team environment.
• Customer/Guest Focus – Understands the importance of providing a positive experience to internal and external customers.
• Dependability – Demonstrates reliability, accountability, and consistent attendance.
• Problem Solving – Identifies concerns and works toward practical and appropriate solutions.
• Adaptability – Adjusts effectively to changing priorities, responsibilities, and business needs.
• Professionalism – Demonstrates sound judgment and represents the organization appropriately.
• Territory Ownership & Relationship Building – Builds productive tourism partnerships, follows through on commitments, and accurately reports outreach activity.

Physical Requirements

• Stand O (Occasionally)
• 10 lbs or less F (Frequently)
• Walk F (Frequently)
• 11-20 lbs F (Frequently)
• Sit F (Frequently)
• 21-50 lbs O (Occasionally)
• Handling / Fingering O (Occasionally)51-100 lbs N (Not Applicable)
• Reach Outward F (Frequently)
• Shoulder O (Occasionally)
• Lift/Carry
• 10 lbs or less F (Frequently)
• 11-20 lbs O (Occasionally)
• 21-50 lbs O (Occasionally)
• 51-100 lbs N (Not Applicable)
• Bend F (Frequently)
• 51-100 lbs N (Not Applicable)

Legend

N (Not Applicable) Activity is not applicable to this occupation.

0 (Occasionally) Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Occupation requires this activity more than 66% of the time (5.5+ hrs/day)

Other Physical Requirements

Vision: Ability to see clearly at near and far distances, including while driving, reviewing printed materials, and using a computer. Other: Frequent automobile operation and oral communication; frequent carrying and pushing/pulling up to 25 lbs; occasional grasping and fine manipulation.

Work Environment

Work is performed at tourism partner properties, distribution locations, community events, in an automobile, and in an office environment. Frequent changes in temperature and humidity may occur, with occasional exposure to cramped quarters, moving objects, and animals. Noise levels are generally low to moderate. The position involves frequent interaction with others and deadlines.

Employee Benefits & Perks

World Choice Investments LLC offers a comprehensive benefits and employee-perks package, which may include:

• Company perks and discounts at area attractions throughout Pigeon Forge, Tennessee.
• 401(k) retirement plan with company match.
• Health benefits, including medical, dental, and vision insurance.
• Supplemental benefits, including short-term disability, cancer, and accident plans.
• Company-paid group life and AD&D insurance.
• Company-paid long-term disability insurance.
• Vacation and holiday pay.

Benefits are subject to eligibility requirements, plan provisions, and applicable company policies and may be modified or changed at the Company's discretion.

Equal Employment Opportunity

World Choice Investments LLC is an equal opportunity employer and is committed to providing a workplace free from discrimination and harassment. Employment decisions are based on qualifications, experience, business needs, and other legitimate factors in accordance with applicable law.

Probationary Periods

All newly hired/promoted employees will serve an initial 90-day introductory period during which their performance, conduct, attendance, job knowledge, and overall suitability for the position will be evaluated. Successful completion of the introductory period does not guarantee continued employment or alter the at-will employment relationship.

If, at any time during the introductory period, the Company determines that an employee is not meeting performance, conduct, attendance, or other job expectations, the Company may take appropriate corrective action, up to and including termination of employment, consistent with applicable law and Company policy.