Area Leader of Marketing

Raising Cane's; Anchorage (AK); Remote; USD 90,000 - 120,000; Full time

Job summary

Raising Cane’s is seeking an Area Leader of Marketing to drive local market initiatives across restaurants in the designated area.

The role blends market insights, community engagement, and brand leadership to boost traffic and brand presence, while collaborating with the BU team and leading sponsorships and opening marketing efforts.

Qualifications

• 3+ years of marketing experience.
• Field marketing experience in a multi-unit restaurant or retail environment.
• Knowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impact.
• Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing.

Responsibilities

• Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales.
• Serves as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the community.
• Spends the majority of time in the market and the restaurants, connecting with the community and supporting restaurants in the designated area.
• Leads on- and off-site market-level activities that support the brand and local community.
• Oversees the planning and execution of active community involvement and manages requests submitted through the community request system.

Skills

Marketing experience

Field marketing

Sponsorships

Community relations

Communication skills

Travel readiness

Education

Bachelor’s degree in Marketing or Communications

Tools

Excel

PowerPoint

Word

Job description

Area Leader of Marketing:Your Role at Raising Cane’s:The Area Leader of Marketing (ALM) is responsible for all local marketing efforts that support their restaurants within their areas. This includes leveraging their expert knowledge of the market, staying on top of changing market dynamics, using their market expertise to identify traffic drivers within each of their restaurant trade area, and creating and executing market and restaurant-level marketing plans. The ALM must remain nimble, constantly looking for ways to keep the brand top of mind. They are also responsible for leading the planning, negotiation, and execution of sponsorships that support their market. Additionally, this role directly supports each restaurant with day-to-day branding and marketing needs, always working in collaboration and alignment with their Business Unit (BU) team.The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.Your Impact and Responsibilities:Acts as the market expert, staying informed about market demographics, traffic drivers, competition, and other market dynamics impacting sales, and applies this knowledge to restaurant and market-level marketing plansServes as a brand ambassador within the market by being primary contact for community partners and building strong relationships within the communitySpends the majority of time in the market and the restaurants, connecting with the community, building relationships with community partners, promoting Raising Cane’s, and supporting restaurants in the designated areaLeads on- and off-site market-level activities that support the brand and local communityOversees the planning and execution of active community involvement, including outreach to the local community and managing requests submitted through the community request systemCreates and executes market and restaurant-level marketing plans annually, with quarterly re-evaluationsLeads New Restaurant Opening (NRO) marketing planning and execution, including developing marketing plans, pre-canvassing activities, on-site support of pre-opening and opening days activities, and post-opening marketing supportManages all aspects of the sponsorship process, including planning, negotiation, and partnership management, ensuring adherence to the approved sponsorship process and maximizing sponsorship benefitsDirectly supports restaurants within the area with all marketing-related activities and questionsEnforces Raising Cane’s brand standards and marketing philosophies within the restaurant and marketSupports activations and activities planned at the support office level as neededPrepares weekly, monthly, and quarterly business reports detailing the impact of marketing activitiesProvides feedback to the RSO on campaigns, programs, and toolsRequirements for Success:3+ years of marketing experienceField marketing experience in a multi-unit restaurant or retail environmentKnowledge and experience in planning and negotiating sponsorships, including establishing new relationships, negotiating contracts, managing relationships, implementing assets, and assessing impactDetail-oriented, organized, and able to manage multiple priorities that may be constantly changingSelf-driven, flexible, and highly energetic with strong written and verbal communication skillsAble to work effectively and efficiently both independently and collaborativelyMicrosoft proficient: Excel, PowerPoint and WordAble to travel up to 80% within the designated area and required to live within the assigned areaAble to work nonstandard hours, including nights and weekends, to support events and activities that support that promote the brand and restaurants within the marketBachelor’s degree (Marketing & Communications degree preferred) or relevant experience in a field marketing role.Additional Information:The physical work environment for this role includes a combination of working from a home-based office, representing Raising Cane’s out in the community, traveling throughout the division, as well as time spent in our Restaurants. This can and will include working in a fast-paced kitchen and interacting with and serving customers. This requires extended periods of physical exertion such as walking, standing and lifting. It also includes working both inside and outside in varied temperatures, with and around food products and common allergens, industrial equipment, commercial cleaning products, and requires use of personal protective equipment and ergonomic activities necessary to complete the job function.#PC1