Area Director of Sales Marketing

Baltimore Management Hospitality Group; Baltimore (MD); On-site; USD 120,000 - 190,000; Full time

Job summary

Baltimore Management Hospitality Group is seeking an Area Director of Sales Marketing to lead the sales and marketing efforts across its Baltimore-area hotel portfolio. This on-site, full-time role sets strategies, drives revenue initiatives, and ensures alignment with brand standards.

You will manage sales teams, target group business, nurture key accounts, monitor performance metrics, and coach staff to meet targets.

Qualifications

• 4+ years progressive hotel sales experience
• Supervisory experience required; valid driver’s license
• Strong verbal and written communication, listening, and interpersonal skills
• Ability to evaluate options, solve problems, and remain composed under pressure
• Proficient in financial data analysis and basic arithmetic functions

Responsibilities

• Lead sales and marketing across multiple hotels in the portfolio
• Develop and execute sales strategies, integrated marketing plans, and revenue initiatives
• Coach and manage sales teams to meet targets
• Monitor performance metrics and set weekly/quarterly targets
• Maintain and grow key accounts and guest relationships
• Collaborate with property leadership to pursue market opportunities
• Prepare regular sales performance reports and market position analyses

Skills

Pipeline management

Forecasting

Performance analysis

Business development

CRM systems

Digital marketing

Team leadership

Education

Bachelor's degree or equivalent

Tools

CRM systems

Marketing automation

Job description

The Area Director of Sales Marketing is a full-time, on-site role based in the Baltimore, MD area, responsible for leading the sales and marketing efforts across multiple hotel properties within the portfolio. This role oversees the creation and execution of sales strategies, integrated marketing plans, and revenue-generating initiatives, ensuring alignment with brand standards and business objectives. Day-to-day responsibilities include managing sales teams, booking group business, setting performance goals, monitoring key performance metrics, and coaching team members to achieve targets. The Area Director collaborates with property leadership to develop business opportunities, nurture key accounts, and maintain strong customer relationships. The role also involves analyzing market trends, overseeing promotional campaigns, coordinating with external partners, and preparing regular reports on sales performance and market positioning.

Qualifications

• Strong Sales and Sales Operations skills, including pipeline management, forecasting, and performance analysis.
• Proficiency in Business Development, with experience identifying new markets, building strategic partnerships, and expanding client portfolios.
• Demonstrated Team Management capabilities, including leading diverse teams, setting clear objectives, and providing coaching and feedback.
• Excellent Customer Service skills, with a track record of maintaining high guest satisfaction and long-term client relationships.
• Experience in hospitality or related industries, with knowledge of revenue management, branding, and marketing best practices.
• Strong analytical, communication, and presentation skills; ability to use data to inform decisions and influence stakeholders.
• Proficiency with CRM systems and common sales and marketing tools; familiarity with digital marketing channels is beneficial.
• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field, or equivalent professional experience.

• Cultivate a positive workplace culture by interacting professionally with guests and staff, maintaining consistent attendance and grooming standards, and actively participating in team meetings.
• Upholdorganizational policies, workplace safety standards, and operational guidelines, ensuring full compliance with daily uniform and identification requirements.
• Drive top-line revenue across assigned properties through targeted weekly outreach, including telemarketing, cold calling, client appointments, and site tours, executed in close coordination with leadership.
• Supervise, schedule, and direct a team of up to 10 members, facilitating staff training sessions and coaching property sales personnel to elevate overall performance.
• Track and present performance metrics by delivering weekly sales reports, documenting property visits, briefing regional leadership, and implementing targeted marketing directives.

EDUCATION & EXPERIENCE

• At least 4 years of progressive hotel sales experience, or a 4-year degree with 2 years related experience, or a 2-year degree with 4 years hotel sales experience.
• Supervisory experience required; valid driver’s license in applicable state.
• Strong verbal and written communication, listening, and interpersonal skills.
• Ability to evaluate options, solve problems, and remain composed in high-pressure situations.
• Proficient in financial data analysis and basic arithmetic functions.

Company Description

Baltimore Management Hospitality Group (BMHG) focuses on developing and operating a full spectrum of industry-leading hospitality brands. With strong resources and capabilities, BMHG is committed to excellence across investment, development, and management activities. The organization seeks to create high-performing properties that deliver value to guests, partners, and stakeholders. Team members join a company that values innovation, operational quality, and sustainable growth. BMHG offers opportunities to contribute to strategic initiatives while building a long-term career in hospitality.