Area Director of Sales

Crestline Hotels & Resorts; Virginia Beach (VA); On-site; USD 120,000 - 170,000; Full time

Job summary

Crestline Hotels & Resorts is seeking an Area Director of Sales to lead a hotel sales team and drive market share for premium brands. You will collaborate with the General Manager, Revenue Management, and regional sales leadership to execute the business plan and maximize opportunities across the portfolio.

The role emphasizes strong selling skills, client relationships, and alignment with corporate staff to optimize revenue and growth across the market.

Qualifications

• 3-5 years of hotel sales experience.
• Strong written and verbal communication.
• Premium branded hotel experience with select service/extended stay.
• Proficient with email and basic data handling.

Responsibilities

• Grow total hotel revenue and RevPAR year over year.
• Contract group business and secure corporate rate accounts.
• Execute the hotel’s business plan.
• Understand the competitive set and advise field sales.
• Staff optimization with clear missions and tools.
• Build relationships with hotel ownership and corporate staff.

Skills

Hotel Sales

Communication skills

Hunter mentality

Data analysis

Education

Bachelor’s Degree

High School Diploma or GED

Hotel stay experience

Marriott brand experience

Delphi experience

Job description

Area Director of Sales

Overview:

Crestline Hotels & Resorts is on the hunt for its next Area Director of Sales.

The successful Sales Leader will be responsible for managing a team and continuing to drive market share at the properties. This is a phenomenal opportunity for someone excited to work with premium brands and Crestline Hotels & Resorts, a company that has continuously been labeled a great company to work for and one of the largest independent hotel management companies in the United States!

A strong predictor of success for the Director of Sales will be the ability to:

• Quickly understand market conditions and provide leadership around maximizing opportunities for revenue growth from new and current customer base and nearby competition
• Drive a culture of success and effective sales tactics while mentoring the existing sales team
• Develop cohesion with the General Manager, Revenue Management, and Regional Sales staff to ensure alignment and open communication
• Possess excellent selling skills and style to connect quickly with customers

The Director of Sales should also be able to work closely and collaborate effectively with:

• All key leaders across the hotel to include the General Manager, Assistant General Manager, Front Office Manager, and other Operational Leaders
• Crestline’s Executive and Regional Sales Leadership, and Revenue Management
• Additional Corporate Staff and key members across the corporate level to include Human Resources, Centralized Accounting, and Senior Operations staff

Key Accountabilities:

• Strong focus on growth of Total Hotel Revenue and positive RevPAR Index Change Year-Over-Year – your ability to influence and increase these upon starting is key
• Understanding and execution of the Sales Process to effectively contract group business and secure corporate negotiated rate accounts
• Understand and champion the hotel’s overall Business Plan with a strong focus on execution
• Ensure a strong understanding of the hotels Comp Set and provide any recommendations to the Field Sales Staff and General Manager
• Staff Optimization – ensure all newly hired and current sales staff understand their mission and have the tools to execute successfully on the Business Plan
• Develop and get to know key players to include Hotel Ownership and pertinent Field/Corporate Staff

Education and Experience:

• High School Graduate or General Education Degree (GED) with 3-5 years of equivalent work experience – you have a passion for Hotel Sales coupled with a competitive, hunter mentality!
• Strong understanding of Hotel Sales and Comp Sets with a proven track record of success
• Exceptional communication skills both verbal and written – your ability to communicate and influence by word and writing is a must
• Premium branded hotel experience, especially with in the select service / extended stay brands
• Moderate Computer Skills – you must have the ability to communicate effectively through email as well as manipulate and analyze information quickly from spreadsheets and databases

Preferred Skills and/or Education:

• Bachelor’s Degree
• Select, Focused, or Extended Hotel Stay experience
• Marriott brand experience
• Delphi experience

Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.