App Community Growth Specialist

RENPHO; Irvine (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

RENPHO in Irvine, CA is seeking a creative App Community Growth Specialist to build, manage, and grow our app community. You will create engaging experiences, drive participation, and foster referral-driven growth.

You will collaborate with Product, Marketing, and Customer Support to translate user insights into programs, campaigns, and interactive activities that increase retention and advocacy.

Qualifications

• 5+ years of experience in community management, app operations, social media, digital marketing, or user engagement.
• Experience managing online communities or mobile app communities preferred.
• Strong understanding of user engagement strategies and community-building practices.
• Creative mindset with ability to develop campaigns and interactive experiences.

Responsibilities

• Manage and grow the app-based user community by creating an engaging and interactive experience.
• Develop community strategies to increase user participation, engagement, and retention.
• Monitor community activities, identify trends, and recommend improvements.
• Build programs that encourage users to return, participate, and share the app with others.
• Create engaging content, discussions, challenges, campaigns, and interactive activities within the app community.
• Develop creative initiatives to make the community experience more fun, valuable, and memorable.
• Encourage user-generated content and meaningful conversations among community members.
• Recognize and nurture active users and community advocates.
• Develop creative campaigns to increase referral participation and user acquisition.
• Identify opportunities to motivate users to invite friends and expand the community.
• Analyze referral activities and provide recommendations to improve conversion and engagement.
• Collaborate with marketing teams on referral campaigns and promotions.
• Serve as the voice of the app community by collecting and analyzing user feedback.
• Identify user needs, pain points, and opportunities to improve the app experience.
• Work closely with Product, Marketing, and Customer Support teams to communicate community insights.

Skills

Community management

App operations

Social media

Digital marketing

User engagement

Campaign development

Communication skills

Data analysis

Job description

At RENPHO, we are driven by the mission to make wellness accessible to everyone. From smart scales and massagers to fitness devices, our innovative products bridge the gap between technology and personal well‑being. With a global presence and over 20 millions of customers, we are dedicated to delivering products that enhance lives, promote healthier habits, and improve overall well‑being.

Founded in 2016, we grew to become a market leader on Amazon with its smart consumer electronics products. With offices in Los Angeles, Europe, Hong Kong, Korea, Taiwan and Tokyo. We are currently looking to expand our team.

Job Summary

We are seeking a creative and community-focused App Community Growth Specialist to build, manage, and grow our app community. This role will be responsible for creating an engaging user environment, increasing community participation, encouraging referral activities, and developing strategies to improve user engagement and retention.

The ideal candidate understands mobile app communities, user behavior, digital engagement, and creative community-building strategies. This person will help transform our app community from a user platform into an active and connected ecosystem.

Key Responsibilities:

App Community Management & Growth

• Manage and grow the app-based user community by creating an engaging and interactive experience.
• Develop community strategies to increase user participation, engagement, and retention.
• Monitor community activities, identify trends, and recommend improvements.
• Build programs that encourage users to return, participate, and share the app with others.

User Engagement & Community Activities

• Create engaging content, discussions, challenges, campaigns, and interactive activities within the app community.
• Develop creative initiatives to make the community experience more fun, valuable, and memorable.
• Encourage user-generated content and meaningful conversations among community members.
• Recognize and nurture active users and community advocates.

Referral Program Engagement

• Develop creative campaigns to increase referral participation and user acquisition.
• Identify opportunities to motivate users to invite friends and expand the community.
• Analyze referral activities and provide recommendations to improve conversion and engagement.
• Collaborate with marketing teams on referral campaigns and promotions.

Community Feedback & User Insights

• Serve as the voice of the app community by collecting and analyzing user feedback.
• Identify user needs, pain points, and opportunities to improve the app experience.
• Work closely with Product, Marketing, and Customer Support teams to communicate community insights.

Community Performance Tracking

Track and analyze key community metrics, including:

• Active community users
• Prepare reports and recommendations to improve community growth.

Cross-functional Collaboration

• Collaborate with Product, Marketing, Growth, and Customer Experience teams.
• Support app launches, feature releases, and user engagement initiatives.
• Assist in developing strategies to strengthen the overall app ecosystem.

Qualifications

• 5+ years of experience in community management, app operations, social media, digital marketing, or user engagement.
• Experience managing online communities or mobile app communities preferred.
• Strong understanding of user engagement strategies and community-building practices.
• Creative mindset with the ability to develop campaigns and interactive experiences.
• Strong communication skills and ability to connect with users.
• Data-driven approach with the ability to analyze engagement performance.
• Experience with referral programs, consumer apps, or digital platforms is a plus.