APJ Integrated Campaigns Lead (B2B SaaS)

Openkrill; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Openkrill is seeking a senior marketer to own the planning and execution of integrated marketing campaigns across multiple channels and markets, with a focus on generating and accelerating pipeline for the business. You will localize campaigns for international markets and drive audience-specific messaging and offers.

You will lead multi-channel campaigns spanning digital, web, email, events, and field enablement, while partnering with Sales, Field, and Product to support high-priority accounts

Qualifications

• 8+ years of integrated campaign strategy and execution in a B2B SaaS or enterprise technology company.
• Proven track record building campaigns for enterprise audiences including executives and complex buying groups.
• Localized and adapted campaigns for international markets, especially across EMEA and/or APAC.
• Owned pipeline goals and used pipeline, engagement, and revenue signals to optimize performance.
• Experience running ABM / strategic-account programs that support multithreading, expansion, or deal acceleration.
• Strong understanding of the AI market and technical buyer personas for activation plans.

Responsibilities

• Build and execute integrated campaigns for key audiences that extend across all stages of the marketing funnel – building awareness, generating leads, accelerating pipeline, and driving renewals/expansions.
• Bring sophisticated, multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams.
• Own campaign performance by measuring, analyzing, and reporting on the impact of campaign on pipeline, revenue, target account penetration, and the demand funnel. Share learnings regularly to improve overall campaign efficacy.
• Establish and maintain the campaign plan and calendar, as well as individual campaign timelines. Coordinate deliverable schedules across marketing and consolidate into a cohesive campaign timeline.
• Localize campaign messaging, content, offers, CTAs, and promotional plans so they resonate with local audiences, buying behaviors, and market conditions.
• Ensure campaign assets are consistent with brand and product positioning while remaining flexible enough for regional needs.
• Build and run a scalable ABM engine to support Cursor’s most strategic opportunities, creating coordinated plays that support complex deal cycles while helping the team focus time and resources where they can have the biggest commercial impact.
• Partner with Sales, Field, and product teams on high-priority accounts to develop bespoke campaign support — including executive content, follow-up programs, and multi-touch engagement plans.
• Create repeatable processes and programs that help multithread into large accounts, reach additional stakeholders and business units, and strengthen Cursor’s position across complex enterprise buying groups.

Skills

Integrated campaigns across channels

B2B SaaS marketing

Multi-channel marketing

ABM programs

Global & regional execution

Enterprise buyer insight

Job description

Openkrill is seeking a senior marketer to own the planning and execution of integrated marketing campaigns across multiple channels and markets, with a focus on generating and accelerating pipeline for the business. You will localize campaigns for international markets and drive audience-specific messaging and offers.

You will lead multi-channel campaigns spanning digital, web, email, events, and field enablement, while partnering with Sales, Field, and Product to support high-priority accounts