APAC Measurement Lead – AI-Driven Analytics & Strategy

Monks; Sydney Township (ND); On-site; USD 120,000 - 180,000; Full time

Job summary

Monks is seeking a senior Measurement Lead to shape and grow our measurement capability across APAC, connecting media effectiveness, marketing analytics and measurement technology. You’ll lead the development and delivery of measurement strategies to help clients understand performance and optimize media investments.

You’ll bring strong technical expertise across analytics platforms, including GA4, GTM, server-side tagging and cloud data environments, and lead AI-enabled workflows while

Qualifications

• 4+ years of relevant experience in digital analytics, measurement implementation, or marketing technology.
• Hands-on experience with GA4, Google Tag Manager, server-side measurement, conversion APIs and platform integrations.
• Technical proficiency with SQL and cloud data environments (Google Cloud/BigQuery).
• Experience designing measurement architectures with first-party data and privacy-conscious data collection.
• Understanding of attribution, incrementality experiments, MMM and marketing effectiveness methodologies.
• Client-facing consulting skills and ability to workshop with senior stakeholders.

Responsibilities

• Develop and communicate measurement strategy and frameworks aligned to client goals.
• Design and run experiments, interpret results, and deliver actionable recommendations.
• Lead technical delivery across platforms and data pipelines with governance in mind.
• Engage clients as a trusted advisor, scoping engagements and supporting growth opportunities.

Skills

GA4

Google Tag Manager

Server-side tagging

SQL

Measurement architecture

MMM

Attribution

Data governance

Client-facing consulting

Tools

Google Cloud

BigQuery

DV360

CM360

SA360

Meta

TikTok

Job description

Monks is seeking a senior Measurement Lead to shape and grow our measurement capability across APAC, connecting media effectiveness, marketing analytics and measurement technology. You’ll lead the development and delivery of measurement strategies to help clients understand performance and optimize media investments.

You’ll bring strong technical expertise across analytics platforms, including GA4, GTM, server-side tagging and cloud data environments, and lead AI-enabled workflows while