Anthropologie Paid Search Coordinator

Urban Outfitters, Inc.; Philadelphia (Philadelphia County); On-site; USD 40,000 - 70,000; Full time

Job summary

An innovative company is looking for a passionate Paid Search Coordinator to enhance its Digital Marketing team. In this exciting role, you'll manage and optimize search engine marketing campaigns, driving traffic growth and brand awareness. You'll collaborate with agency partners and internal teams to analyze performance and develop effective strategies. This is a fantastic opportunity to contribute to a brand's success while utilizing your analytical skills and passion for marketing. Join a dynamic environment where your insights will shape impactful campaigns and help drive revenue growth.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off (PTO)

Employee Discounts

Retirement Savings

Qualifications

• 0-2 years of SEM experience, preferably in fashion/retail.
• Strong analytical skills to interpret data into insights.

Responsibilities

• Manage and report on Paid Search performance to optimize campaigns.
• Assist with campaign development and communicate performance trends.

Skills

Search Engine Marketing (SEM)

Analytical Skills

Google Ads

Microsoft Advertising

Excel Proficiency

Tools

SA360

Job description

Role Summary

Anthropologie is seeking a passionate and analytical Paid Search Coordinator to join our growing Digital Marketing team. In this role, you will be responsible for the execution, development, and ongoing management of search engine marketing campaigns to drive traffic growth, brand awareness, and maximize return on ad spend to increase revenue. This role will also partner closely with agency partners and internal stakeholders to communicate goals, performance, and key business initiatives.

Role Responsibilities

• Partner with Paid Marketing team and search agency to manage, analyze, and report on day-to-day performance of Paid Search tactics using data and trends to optimize campaigns and strategies.
• Partner with Paid Marketing Manager to manage budget delivery, flighting, and pacing.
• Assist with campaign development; curate creative, research keyword ideas, suggest landing pages, develop ad copy, investigate audience opportunities, etc.
• Communicate channel level performance on a weekly and monthly basis to internal leadership with an emphasis on leveraging product and campaign trends to impact current performance.
• Cross-collaboration with various internal teams including Analytics, Creative, Brand Marketing, Product Management, and Finance.

Role Qualifications

• 0-2 years of hands-on experience in SEM or performance marketing, preferably in the fashion/retail industry. Agency experience a plus.
• Strong analytical skills with the ability to interpret and translate data into actionable insights and proposals.
• Basic understanding of Google Ads, SA360, and Microsoft Advertising.
• Excel proficiency with experience using pivot tables and basic formulas.
• A passion for our business, an understanding of the Anthropologie brand, and a desire to contribute to the company’s growth and success.

The Perks

URBN offers comprehensive Perks and Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment.