Analytics & Tag Management Intern

Back Market; Paris (KY); On-site; USD 14,000 - 19,000; Full time

Benefits offered by this job

Hybrid work environment

Remote work days schedule

Mentorship programs

Accessibility policies

Job summary

Back Market is offering a 6‑month, full‑time internship in Paris with the Data & Measurement team to ensure accurate, privacy‑compliant tracking across 17 markets. You will implement and maintain GTM, define dataLayer events, and run audits while collaborating with Marketing, Product and Data teams.

The role requires final-year Master’s studies in engineering, business, data or digital marketing, knowledge of GTM/GA4, and some SQL.

Qualifications

• Final-year Master’s student seeking a 6-month internship.
• Experience or interest in web analytics and tag management (GTM, GA4 or similar).
• Know JavaScript; read, debug and write simple scripts; comfortable with HTML and browser developer tools.
• Some SQL, or want to get hands-on with BigQuery.
• Care about data quality and details, and enjoy investigating why a number looks wrong.
• Interest in privacy and consent topics (GDPR, cookies, CMPs).
• Communicate clearly and are comfortable working with developers, marketers and analysts.
• Fluent in French and English (both are mandatory).

Responsibilities

• Implement and maintain GTM tags, triggers, and variables for analytics and advertising platforms.
• Specify and QA dataLayer events with developers, and ensure new features ship with tracking.
• Run tracking audits across markets; detect broken or missing events, investigate data discrepancies, and follow fixes to production.
• Contribute to tracking monitoring by building checks and alerts on data quality in BigQuery.
• Ensure tracking respects user consent choices and privacy regulations, working with consent management platform and legal teams.
• Keep tracking plan and documentation up to date, so every team knows what is collected and why.
• Answer tracking questions from Marketing, Product and Data teams, and help them trust the numbers.

Skills

Web analytics

Tag management

JavaScript

SQL

Privacy awareness

Clear communication

Education

Master's degree, final year

Tools

Google Tag Manager

GA4

BigQuery

Job description

Back Market is offering a 6‑month, full‑time internship in Paris with the Data & Measurement team to ensure accurate, privacy‑compliant tracking across 17 markets. You will implement and maintain GTM, define dataLayer events, and run audits while collaborating with Marketing, Product and Data teams.

The role requires final-year Master’s studies in engineering, business, data or digital marketing, knowledge of GTM/GA4, and some SQL.