Analytics Manager: Lead Data-Driven Marketing Impact

Allen & Gerritsen; Boston (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Vibrant team culture

Continuous learning opportunities

Diverse range of clients

Job summary

A creative agency based in Boston is looking for a Manager in the Measurement & Analytics practice. The role involves leading data and analytic services to support clients' marketing efforts, maximizing return on investment through insightful measurement and strategies. Candidates should possess a Bachelor’s degree, 4-6 years of experience, and strong communication skills. This position offers opportunity for professional growth and contribution to impactful, data-driven marketing campaigns.

Qualifications

• 4-6 years of professional experience in direct marketing, online marketing, advertising, or consulting.
• Agency experience is strongly preferred.
• Strong interpersonal skills to work well in a team environment.

Responsibilities

• Provide mid-level leadership of data & analytic services.
• Maximize clients' return on marketing investment.
• Design and conduct analyses for marketing initiatives.

Skills

Data interpretation

Team leadership

Creative problem-solving

Quantitative analysis

Communication skills

Education

Bachelor's degree in Business, Finance, Statistics, Mathematics, Economics, or Marketing

Master's degree (a plus)

Tools

Microsoft PowerPoint

Excel

Google Analytics

SAS

Oracle

Job description

A creative agency based in Boston is looking for a Manager in the Measurement & Analytics practice. The role involves leading data and analytic services to support clients' marketing efforts, maximizing return on investment through insightful measurement and strategies. Candidates should possess a Bachelor’s degree, 4-6 years of experience, and strong communication skills. This position offers opportunity for professional growth and contribution to impactful, data-driven marketing campaigns.