Analytics-Driven Content Strategy & Optimization Manager

Staples, Inc.; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture

Flexible PTO

Employee discounts

Company 401(k) matching

Job summary

Staples, Inc. is seeking an experienced analytics professional in Framingham, MA who will analyze customer and content performance and turn insights into business actions. You will partner with analytics, ecommerce, merchandising, and product teams to build dashboards and measurement frameworks that drive optimization and impact.

The role emphasizes data-driven decision making, testing, governance, and cross-functional collaboration in a fast-paced retail environment.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of analytics, ecommerce, merchandising, digital optimization, or related work.
• Ability to translate data into business recommendations.
• Experience managing multiple projects and stakeholder relationships.
• Experience developing reports, dashboards, scorecards, or metrics.
• Proficiency with Microsoft Excel and data analysis techniques.

Responsibilities

• Analyze customer behavior, content performance, search performance, and business metrics.
• Develop data-driven recommendations and prioritization frameworks.
• Partner with analytics teams to build reports, dashboards, and measurement frameworks.
• Identify pain points, gaps, trends, and improvement opportunities.
• Plan and evaluate testing initiatives related to content and product detail pages.
• Establish hypotheses, success metrics, and translate results into actionable guidance.
• Support taxonomy, attribution frameworks, naming conventions, and governance.
• Coordinate activities, timelines, risks, and stakeholder communications across workstreams.
• Collaborate with Merchandising, Search, SEO, Product, Analytics, Ecommerce, and Content teams.
• Prepare and present performance insights, project updates, and recommendations.

Skills

Analytical thinking

Data-driven decision making

Cross-functional collaboration

Communication

Project management

Attention to detail

Education

Bachelor's degree or equivalent combination of education and experience

Master's degree (preferred)

Tools

Power BI

Tableau

Looker

Microsoft Excel

Job description

Staples, Inc. is seeking an experienced analytics professional in Framingham, MA who will analyze customer and content performance and turn insights into business actions. You will partner with analytics, ecommerce, merchandising, and product teams to build dashboards and measurement frameworks that drive optimization and impact.

The role emphasizes data-driven decision making, testing, governance, and cross-functional collaboration in a fast-paced retail environment.