Principal Data Transformation Lead, US Retail, Midwest

Google; Chicago (IL); On-site; USD 142,000 - 206,000; Full time

Job summary

Google is seeking a senior-level expert to join the Large Customer Sales team in the United States. You will shape measurement strategies, drive cross-functional collaboration, and lead data-driven opportunities across Google's advertising products including YouTube, Google Ads, and Analytics.

You’ll translate complex insights into strategic recommendations for senior executives and key clients. You’ll partner with sales and product teams to unlock growth, design experiments for incrementality,

Qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in consulting, corporate strategy, technology sales, data analytics, performance marketing, business analysis, product strategy, or a related technical field.
• Experience with omni-channel (store/online/app) and Google products.

Responsibilities

• Develop strategic partnerships to advance measurement maturity for customers and translate complex concepts into clear stories for stakeholders.
• Advance full funnel strategy by establishing the foundation for measurement and advising on incrementality experiments and MMM.
• Build trusted relationships with internal and external stakeholders and collaborate with cross-site teams to drive account growth.
• Educate and influence stakeholders through measurement knowledge and data-driven insights.
• Analyze large datasets and distill findings into a compelling narrative for business impact.

Skills

Strategy/consulting

Education

Bachelor's degree or equivalent practical experience

Tools

MMM analysis

Google Ads

Google Analytics

Job description

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in consulting, corporate strategy, technology sales, data analytics, performance marketing, business analysis, product strategy, or a related technical field.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 11 years of experience in consulting, corporate strategy, technology sales, data analytics, performance marketing, business analysis, product strategy, or a related technical field.

Preferred qualifications

• Experience uncovering compelling insights, building narratives, and scaling thought leadership.
• Experience and a point of view on omni-channel (store/online/app) and Google products.
• Strong project management and client-facing experience, delivering high-profile projects and influencing executive stakeholders while collaborating with cross-functional teams.
• Deep knowledge of measurement including experience with MMM analysis and calibration, incrementality experiment design, store visits, and store sales.
• Knowledge and understanding of Google's core advertising products (e.g., YouTube, Google Ads, Google Analytics).
• Exceptional written and verbal communication skills, with the ability to present complex technical information to both technical and non-technical audiences.

About The Job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market‑shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $142000 - $206000 (USD) + 75% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Develop strategic partnerships to advance measurement maturity for customers by collaboratively establishing a clear road map for execution and translating complex concepts into clear stories for business stakeholders.
• Evolve full funnel strategy by setting the required foundation and infrastructure for measurement needed to advance and maximize value. Consult on incrementality experiments, attribution and MMM.
• Build trusted relationships with internal and external stakeholders, and work with cross-site and cross-functional teams to drive short and long-term account growth. Partner with sales and product teams to identify data driven business growth opportunities.
• Educate, drive influence, and build relationships with stakeholders through measurement subject matter knowledge.
• Analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .