Analytical Lead, Apps Incrementality

Google Inc.; New York (NY); On-site; USD 114,000 - 169,000; Full time

Job summary

An established industry player is seeking an Analytical Lead to tackle complex data challenges and drive business success. In this dynamic role, you'll leverage your expertise in media analytics and digital marketing to generate actionable insights that influence client decisions. Collaborating closely with clients, you'll employ advanced measurement techniques to assess the impact of media strategies and enhance their business performance. This position offers a unique opportunity to be at the forefront of innovation in a mobile-first, AI-driven landscape, making a tangible impact on clients' growth and success.

Qualifications

• 8+ years of experience in media analytics and digital marketing.
• Strong analytical skills with proficiency in SQL and statistical analysis.

Responsibilities

• Drive business outcomes using analytics and advanced measurement.
• Produce business-focused insights and communicate findings effectively.

Skills

Media Analytics

Advertising Sales

Digital Media and Marketing

Statistical Analysis

Client Advising

SQL

Education

Bachelor's degree or equivalent

Tools

Google Analytics

MMM

MTA

Job description

corporate_fare Google place San Francisco, CA, USA ; Mountain View, CA, USA ; +2 more ; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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About the job

Analytical Leads (AL) work on complex data and measurement issues where there are no standard solutions. Initiatives are often aligned to Google’s broader strategic bets, and ALs aim to generate insights that future-proof and advance client measurement capabilities. Uncover opportunities to drive Business Objectives using Google and client data, and quantifying customer business impact of Google media recommendations. Advance customer measurement maturity by building key measurement relationships at the client, coordinating the data activation strategy, and partnering with relevant tech/media solution owners internally.

As part of the Apps vertical, our mission is to propel our partners to success in the mobile-first, AI-powered future, driving sustainable, profitable growth for our customers.

The US base salary range for this full-time position is $114,000-$169,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Minimum Qualifications:

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.

Preferred qualifications:

• Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
• Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
• Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
• Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards, and experience with SQL.
• Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
• Proficient in the full cycle of incrementality testing, from strategic test design to accurate statistical inference.

Responsibilities:

• Use business insights, analytics, experimentation, and advanced measurement to partner with customers to drive business outcomes.
• Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media.
• Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
• Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.