Analyst/Sr Analyst, Customer Insights and Analysis

American Airlines; Fort Worth (TX); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Additional benefits

Job summary

American Airlines is seeking an Analyst/Sr Analyst in Fort Worth to drive customer insights and analytics across Revenue Management. You will partner with marketing and commercial teams to leverage data for personalized campaigns and improved engagement.

The role requires SQL/Tableau expertise, 3+ years in analytics or marketing analytics, and strong communication with senior stakeholders. This on-site position offers extensive growth and industry-leading benefits.

Qualifications

• Bachelor's degree or equivalent experience/training.
• 3 years related work experience.
• Experience with SQL and Tableau.
• Experience in Marketing (particularly customer experience and/or communications).

Responsibilities

• Collaborates with multiple groups within the commercial organization to incorporate customer data in our processes, products and campaigns.
• Develops strategies to deepen engagement with customers through personalization and two-way dialogue.
• Manages, develops, and implements a test & learn structure in order to meet and exceed engagement objectives, including utilizing various analytics/visualization platforms to evaluate results (Adobe Analytics, Mosaic, Tableau etc.).
• Identifies and collaborates with external vendors to support customer advancement.
• Champions the adoption and correct implementation of Gen AI and Agentic AI tools and techniques that leverage customer data in the revenue organization.
• Presents analyses updates to all key stakeholders, including senior leadership.

Skills

SQL

Tableau

Excel

PowerPoint

Leadership

Communication

Analytical thinking

Marketing knowledge

Cross-functional collaboration

Education

Bachelor's degree or equivalent experience

Master Degree

Tools

Adobe Analytics

Mosaic

Tableau

Job description

Analyst/Sr Analyst, Customer Insights and Analysis View Profile

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Analyst/Sr Analyst, Customer Insights and Analysis Posting Start Date: 9/18/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 88115

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

• This job is a member of the Customer Analytics Team within the Revenue Management organization.
• Responsible for supporting the commercial efforts to become a more customer centric company by leveraging the power of analytics and customer data

What you'll do

• Collaborates with multiple groups within the commercial organization to incorporate customer data in our processes, products and campaigns.
• Develops strategies to deepen engagement with customers through personalization and two-way dialogue.
• Manages, develops, and implements a test & learn structure in order to meet and exceed engagement objectives, including utilizing various analytics/visualization platforms to evaluate results (Adobe Analytics, Mosaic, Tableau etc.).
• Identifies and collaborates with external vendors to support customer advancement.
• Champions the adoption and correct implementation of Gen AI and Agentic AI tools and techniques that leverage customer data in the revenue organization.
• Presents analyses updates to all key stakeholders, including senior leadership.
• Understands and assesses opportunities to leverage upcoming technology changes.
• Reviews AA's marketing channel options (advertising placements on aa.com, email, mobile app etc.) and makes recommendations for campaign and communication expansion.
• Develops and communicates customer segmentation best practices with the broader commercial organization
• Leads the design, development and implementation of advanced analytics insights and solutions that generate customer value and growth for American

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree or equivalent experience/training
• 3 years related work experience
• Experience with SQL and Tableau
• Experience in Marketing (particularly customer experience and/or communications)

Preferred Qualifications- Education & Prior Job Experience

• Master Degree
• Analytical work in Travel Industry

Skills, Licenses & Certifications

• Advanced proficiency in Microsoft Excel and PowerPoint
• Strong organizational skills
• Ability to balance multiple projects concurrently
• Knowledge of the latest marketing trends
• Excellent leadership, communication, creative thinking, analytical and problem-solving skills
• Ability to move projects forward without deadlines as well as effectively work under tight time constraints
• Ability to work cross-functionally and effectively communicate and work with diverse business groups
• Knowledge and understanding of customer data and customer interactions specific to the airline
• Knowledge and understanding of customer experience and management best practices across industries
• Ability to develop creative solutions and innovative strategies to drive real business results
• Ability to drive innovation

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Cities: Fort Worth - TX
Requisition ID: 88115

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status. We support and obey laws that prohibit discrimination everywhere we do business. American Airlines, Inc fully considers all qualified applicants including those with a criminal history. ©2025, American Airlines, Inc. We are excited you're interested in beginning your career journey with us. All applications will only be submitted through this site, and we will never require payment at any time during the application process.