Analyst/Sr Analyst, Brand Strategy

American Airlines; Fort Worth (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Other benefits

Job summary

American Airlines is seeking an Analyst/Sr Analyst, Brand Strategy to translate brand strategy into practical frameworks and tools. You will collaborate with Brand, Marketing, Creative, Digital, Product, and Operations to ensure consistent brand expression across communications, products and experiences.

The role emphasizes strategic thinking, strong communication, and a customer-centered approach to achieve business objectives. This is a full-time, on-site position at the DFW area.

Qualifications

• Bachelor’s degree in Marketing or equivalent experience/training with 3 years of marketing experience.
• Experience managing relationships with third party vendors including advertising, media agencies or media owners/intermediaries.

Responsibilities

• Shape and influence brand expression across customer, team member, and partner experiences to ensure consistent engagement.
• Collaborate across Brand, Marketing, Creative, Digital, Product, Customer Experience, Communications, and Operations for alignment.
• Translate brand principles with strategists, designers, marketers, agencies, and stakeholders into consistent experiences.
• Develop and maintain brand frameworks, standards, playbooks, tools, and training for brand consistency.
• Connect brand strategy, customer experience, and business goals to strengthen recognition and trust.
• Support evolution and governance of the brand system across channels.

Skills

Advertising KPIs

Cross-functional collaboration

Relationship building

Travel overseas

Background/fingerprint check

Education

Bachelor’s degree in Marketing or equivalent experience

Job description

Location:DFW Headquarters Building 8 (DFW-SV08)
Cities:Fort Worth - TX
Requisition ID:88787

Job Description

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Analyst/Sr Analyst, Brand Strategy is a individual contributor responsible for helping bring the brand to life across customer, team member, and partner experiences. Reporting to the Manager of Brand Strategy and Advertising, this role translates brand strategy into practical, actionable frameworks, standards, guidance, and tools that enable consistent execution across written, visual, physical, digital, and experiential touchpoints. The ideal candidate combines strategic thinking, strong communication skills, and a deep understanding of brand management to ensure brand expressions are aligned, distinctive, customer-centered, and effective in achieving business objectives.

What you'll do

• Shape and influence how the brand is expressed across customer, team member, and partner experiences, ensuring consistent and meaningful engagement across communications, products, services, and environments.
• Collaborate across Brand, Marketing, Creative, Digital, Product, Customer Experience, Communications, and Operations to drive alignment and execution of brand initiatives.
• Partner with strategists, designers, marketers, agencies, and business stakeholders to translate brand principles into effective and consistent experiences.
• Develop and maintain brand frameworks, standards, playbooks, tools, and training that enable consistent application of brand strategy across physical, digital, and experiential touchpoints.
• Connect brand strategy, customer experience, and business objectives to strengthen brand recognition, trust, differentiation, and customer preference.
• Support the evolution and governance of the brand system, balancing consistency, flexibility, creativity, and business impact.
• Drive enterprise-wide alignment to ensure the brand is delivered cohesively across channels while adapting to audience, business, and operational needs.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor’s degree in Marketing or equivalent experience/training 3 years marketing experience with a proven track record of successfully managing complex projects Previous experience managing relationships with third party vendors including advertising, media agencies or media owners/ intermediaries

Preferred Qualifications- Education & Prior Job Experience

• Master’s degree

Skills, Licenses & Certifications

• Knowledge of advertising KPIs Thinkglobally Be forward-thinking and strategic Ability to work with cross-functional groups and develop relationships Ability to participate in out of hours activities and travel overseas Must pass a background reference check and criminal fingerprint check

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Team Member Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.