Analyst, Search

Publicis Groupe Holdings B.V; Plano (TX); On-site; USD 50,000 - 63,000; Full time

Benefits offered by this job

Medical and voluntary benefits

Work Your World program

Job summary

Starcom, part of Publicis Groupe, seeks a Search Analyst at Razorfish to join our dynamic search team and manage day-to-day paid search campaigns. The role offers opportunities to contribute to innovative strategies leveraging data and technology.

This entry-level position is ideal for individuals eager to grow in analytics, with collaboration across client teams, exposure to AI-driven tools, and partnerships with publishers. A relevant internship or 1–2 years’ experience is preferred.

Qualifications

• Internship or 1–2 years in a relevant field.
• Strong critical thinking, quantitative analysis, and writing.
• Ability to manage competing priorities and meet deadlines.
• Proficiency with Excel and data visualization tools.
• Familiarity with LLMs and Python is a plus.

Responsibilities

• Engage with the paid search landscape and best practices through ongoing learning.
• Develop and optimize campaigns including keywords, ad copy, landing pages, and account structure with analytics support.
• Assist in budgeting to meet performance goals under supervision.
• Coordinate daily campaign operations: trafficking, testing, optimization, troubleshooting.
• Coordinate AI agents to support daily search tasks and improve workflow.
• Build relationships with publisher partners (Google, Bing, others).
• Prepare routine and ad-hoc reports with clear insights for clients and internal teams.
• Contribute strategic recommendations from data analyses.

Skills

Internship/1-2 yrs

Critical thinking & writing

Team collaboration

Deadline management

Advanced Excel

Data visualization tools

SEM platforms

Python or programming languages

AI-driven tools & analytics

BA/BS in Marketing or related

Education

BA/BS in Marketing, Business, Data Analytics, or related

Tools

Google Analytics

Google Ads

Bing Ads

Python

Job description

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation.

Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

As a Search Analyst at Razorfish, you'll be an integral part of our dynamic search team, collaborating closely with integrated client teams to manage day-to-day search campaigns that drive impactful business outcomes. This entry-level role is a great opportunity for individuals eager to enhance their skills and contribute to innovative search strategies that leverage technology for competitive advantage.

Responsibilities

• Proactively engage in understanding the evolving Paid Search landscape and best practices through continuous learning and internal training programs.
• Assist in developing and optimizing campaign components—including keywords, ad copy, landing pages, and account structure—utilizing AI-driven tools and analytics to enhance efficiency and effectiveness.
• Support the Search Manager/Senior Search Manager in managing budgets to meet performance goals while ensuring diligent account oversight.
• Coordinate daily campaign operations, encompassing trafficking, testing, optimization, and troubleshooting, with a focus on data-driven decision-making.
• Orchestrate teams of AI agents to support daily search campaign operations, enhancing workflow efficiency and ensuring seamless execution of routine tasks.
• Cultivate relationships with key publisher partners, including Google, Bing, and emerging platforms, focusing on industry trends and innovations.
• Manage monthly media spend accounting to ensure accuracy and accountability.
• Use advanced tools to compile and analyze performance data from multiple sources to generate insightful reports for both internal stakeholders and clients.
• Identify opportunities for improvement and risks within large datasets, contributing strategic recommendations through detailed analyses.
• Prepare routine and ad-hoc reports, ensuring clarity and actionable insights for clients and internal teams.
• Participate in the quality assurance process aligned with a RACI framework under the guidance of the Search Strategists and Search Supervisors.
• Foster a continuous learning mindset, embracing curiosity, taking initiative to explore new strategies and tools, and contributing fresh perspectives to team discussions.

Qualifications

• Search-related internship or 1-2 years of experience in a relevant industry preferred.
• A solid educational foundation in critical thinking, quantitative analysis, and effective writing.
• Proven ability to collaborate effectively in team settings while also demonstrating independent problem-solving skills, maintaining a positive and resilient attitude.
• Experience managing competing priorities and consistently meeting deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite, particularly advanced Excel; familiarity with data visualization tools and search engine marketing platforms is beneficial.
• Strong attention to detail with a commitment to delivering high-quality work.
• Aptitude for learning how to utilize advanced technology, including Large Language Models (LLMs) and Python or other programming languages,to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Adaptability and eagerness to quickly master new technologies, particularly AI-driven tools and analytics platforms.
• BA/BS in Marketing, Business, Data Analytics, or a related field preferred.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $63,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.