Analyst, Performance Media Analytics

Horizon Media; New York (NY); On-site; USD 64,000 - 75,000; Full time

Job summary

A leading marketing and advertising firm in New York is looking for an Analyst, Performance Media Analytics. This role involves analyzing data to improve results for clients and supporting reporting and optimization strategies within the Performance Media group, ideal for a data-driven candidate eager to innovate.

Benefits

Discretionary bonus

Health insurance coverage

Life and disability insurance

Retirement savings plans

Unlimited paid time off (PTO)

Mental health and wellness resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Qualifications

• 0 to 1 years of industry experience.
• Working knowledge of digital display media.
• Basic proficiency with Microsoft Excel and PowerPoint.

Responsibilities

• Analyze information to bring forward insights and recommend optimizations.
• Support development of reports and dashboards.
• Communicate concise data points and trends to various audiences.

Skills

Analytical skills

Communication skills

Time-management

Collaborative team skills

Entrepreneurial drive

Education

Bachelor’s degree

Coursework in statistics, mathematics, computer science, or engineering

Tools

Microsoft Excel

PowerPoint

SQL

R

Python

Tableau

Job description

Join to apply for the Analyst, Performance Media Analytics role at Horizon Media

Join to apply for the Analyst, Performance Media Analytics role at Horizon Media

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

We are seeking an Analyst to join the Analytics team within the Performance Media group at Horizon Media. The ideal candidate will have a passion for data-driven decisions that will improve results for a portfolio of clients. This role reports to the Senior Analyst or Supervisor of Programmatic Analytics, who is in the process of developing a rigorous test-and-learn process for Performance Media advertisers, which covers multiple discipline areas, including programmatic media, paid social, SEM, and affiliate marketing. Additionally, the Analyst will help support RTB optimization and strategy for these channels, helping drive effectiveness and measurement of media buying. This is a unique opportunity for a motivated individual to lead toward innovation and thought leadership throughout a vibrant and dynamic organization.

Main duties and responsibilities include but not limited to the below:

• 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
• 30% - Support development of reports and dashboards to clarify results at scale
• 10% - Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities
• 10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
• 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers
  
  

Knowledge and Skills

• Bachelor’s degree required plus 0 to 1 years of industry experience
• Coursework in statistics, mathematics, computer science, or engineering
• Working knowledge of digital display media; programmatic knowledge is a plus
• Strong analytical skills, including the ability to analyze raw data, draw conclusions, and make recommendations based on forecasted outcomes
• Basic proficiency with Microsoft Excel and PowerPoint
• Time-management and collaborative team skills
• Academic or applied exposure to programming/scripting (SQL, R, or Python)
• Experience with BI or dashboard tools such as Tableau preferred
• Excellent verbal and written communication skills, with ability to tell a story using technical findings
• Entrepreneurial drive and a passion to learn about any new programmatic/digital media technology
• A supporter of and advocate of diversity, equity, and inclusion
  
  

Certificates, Licenses and Registrations

There are no requirements for certificates, licenses, and registrations.

Physical Activity and Work Environment

There are no requirements for physical activity and work environment.

#HM

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$64,350.00 - $75,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Advertising Services

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